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There are many companies out there that offer white labels. Most of them will charge you a very large set-up fee. Before the UIEGA passed you could find plenty of companies that would help you get in the door for next to nothing. At that time you could purchase players easier and get affiliates to promote your brand without having to do the work that is required today. Players and affiliates alike are MUCH more careful in choosing which brand to promote – US or Non-US. In order to create and maintain a profitable white label you must be able to convert your traffic and I am not even talking about payment processing. That is actually fairly easy to obtain. Building your brand name is the tough issue. Without a brand name that can compete with the established groups you will not get any affiliates and it will be very difficult to tap into the streams of the new depositing players. One must expect to spend several hundred thousand dollars on careful brand building before they can expect to be very profitable in todays market. With a smaller budget you would be better of just promoting the large companies on a portal and using the money for content and SEO purposes. Take advantage of the higher conversion rates from the big brands and let them handle that part of the deal while focusing only on getting traffic to your site.
Just my 2 cents on this topic.
