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4 – Detailed stats that show which hits, downloads and deposits are coming from where, improve targeting of advertising campaigns. Not everyone will take advantage, but for those who do, it is a very helpful tool to have available
That would be a great thing to see…. referrer stats CAN, and should be available… it would benefit the program as well as the affiliate. If you can see what works, you can expand on it!
Thank you, Professor.
There are many, if not most, affiliate programs who are excellent, and work very hard at working with affiliates, and are responsive as well. Those programs are to be commended for the excellent work they do. And are rewarded for their efforts.
I hope this post will be taken in the light it was intended, for programs who need to work on upgrading their programs.
For all those Affiliate Managers who have gone the extra mile to work with affiliates, to make money for everyone, I say, keep up the good work.
Happy Holidays to All!! :xmas:
I agree. Great post.
I would add one thing that she covers but I’d like to make sure the aff managers understand that
quote:
. Those casinos that don’t seem to convert, for whatever reason, or whose results are hard to measure in dollars, will be moved to back pages, or be removed altogether. unquote:this also means the casinos that always seem to mystifyingly have winners month in and month out. Those that have unlogical or unreasonable chargebacks, bonus handouts, and whatever else might be used as a reason for a bad bottom line. Because in the end, that’s what we look at.
I wish that were true with some of the sponsors. as Amature points out, hits are getting harder to come by, and I’ll add to that: especially quality hits.
so just because our traffic hits # might fall off, it doesn’t mean necessarily that we’ve lost all avenues for gaining traffic. In my case I’m having to filter much of my traffic before it reaches the sponsor and that means less hits sent but I’m still seeing about the same number of real players at the end of the month.
But for some reason I’m not seeing as good of income. It could be because I’ve just run into some rough seas but I felt it merited mention because what is going to happen is if things keep up in the same fashion is I’ll have little choice but to cut out those programs which are under-performing. So if for some reason your aff program’s bottom line payout is effected by hits sent rather than income earned I would re-think my structure to reflect what counts most; and that is income brought in, and not hits sent.
I would imagine there are many affs who get smaller numbers of traffic but it comes from the search engines which is the best traffic need I mention? So I think it would be a big mistake to do anything but pay on the income brought in and not on the quantity of hits sent.
I know that it could be a temptation because you see those big numbers and think what could be? To want to reward affs that are sending those bigger numbers moreso than you would reward an aff who is sending small quantity but fair quality traffic but it is a mistake.
Those bigger numbers are nothing more until they prove themselves at the bottom line.
Fantastic post Amateur. Nice work.
Hello to all,
I hope they read it over and over.
4 – Detailed stats that show which hits, downloads and deposits are coming from where, improve targeting of advertising campaigns. Not everyone will take advantage, but for those who do, it is a very helpful tool to have available
I find this one very important and very neglected. And stats in general are paramount.
In addition, the more comprehensive the statistics, the better your affiliates can perform.
Statistics are the only tools we have to measure our success with various campaigns with.
Congrats to Fortune, who went from lousy stats to some of the best in the industry. Playtech stats are generally nice, Focal Click and Vegas Partner as well as Vegas Affiliates and Income Access are nice.
Rtg stats are lousy, but by far not the worst. I hear RTG is working on better stats at this time.
Stats that show nothing but profits made are practically useless.
It would be nice , too, if all stats let you know details about players. Nothing personal, general things. Until recently I was promoting a casino – not really heavily – that regularly yielded nice activity, albeit a small income. I thought it must appeal to small players only as this went on for over a year. Like 70 deposits and 30 withdrawals a month, like that. Turns out this activity is 80% from a mini whale who likes to deposit constantly, small amounts, and withdraw a lot too. If I had known that, I would likely have launched a campaign more targeted to whales. As is, I just let it all be because there was little point going after such small players. The casino lost a chance at a campaign for all that time.
I can’t stress the importance of good, extensive statistics enough – to both programs and affiliates.
Very good post.
One thing I would ad is –
If you pay under a name different from your program name or your casino’s names, ie. Acme Inc., then please let us know what name’s to expect payment’s under! I think I’ve yet to ever get a pro-active email telling me what name to expect Neteller payments under, even when the name had absolutely no connection to the program in question.
I’d also ad further to Amateur’s point on not using coercive measures such as requiring signups to pay on old players already sent – In addition to being a violation of the original deal, these are not good for the trust of webmasters. If you are asking us to work for years for you to build up player bases, spend small fortunes on getting you traffic, we absolutely need to have 100% trust in you that we will get what are due in return.
Imposing new terms like this that violate our original agreements is thus an absolutely bad idea!
Great Post Amateur! Happy Holidays to you and your family.
:cheers: :cheers: :cheers:
Very nice post, Amateur. I enjoyed reading it
With any luck, affiliate managers representing programs with dubious practices will read it, also!
:guitar:Yes
Great Post Amateur!
I like it when the pot is stirred
BradDon’t stop reading yet! I’ve just been reminded of something that should be brought to the attention of the sponsors.
I just got off the phone with somebody from a sportsbook I bet at: or more likely, didn’t bet at; but that somehow got my phone number 😡
and then took it upon themselves to call and interrupt my dinner to tell me of all the advantages of betting with their service.
How do you suppose the ending to that little scenario came out?
So while I’m all for the casino calling and trying to get a player back and playing; don’t do it during hours that you know are likely going to be intrusive to someone’s regiment. Meaning don’t call when you know they might be asleep, eating, or during a day of worship.
I can’t speak for the world, but I feel pretty safe in saying that US citizens will not respond kindly to this sort of interruption.
The place that called me will now never get my business. I’m a grown person and I think I know when I want to gamble; and when I don’t. But that said; I wouldn’t hold it against a place for calling and making me an offer “I can’t refuse” but unless its guaranteed to make me rich, younger, or thinner: you’d better not call me when I’m eating or sleeping.
I realize its hard to know when these times are; but in my opinion you’re better off not calling at all if you can’t make the small effort to find out when a time is not going to be bothersome.
…. and oh ya, what everybody else said! :laughing:
ps, can anybody tell me what happened to the “quote”. I tried to use it earlier and couldn’t find it.
thanks.
The
Quote
is up there – it now looks like a piece of paper with writing on it and is at the end of the selection of fonts and bold and links etc, on the very right of it.
I rarely pick up the phone. I have a very private number only a handful of people have, that I always pick up, but the other one I only pick up when I feel like talking to someone.
After spending some 20 years with a phone on each ear I avoid the things like the plague.
Also, I can multitask on the computer through most everything – but not through a phonecall.
Trying to call me on the phone is pretty useless unless one tells my by email before hand that a call is coming.
Quote:Trying to call me on the phone is pretty useless unless one tells my by email before hand that a call is coming.Exactly, since the phone here is not hooked up until then
:laughcry:
Dear Affiliate Manager,
It be comin’ down on de Holiday Seasons and da damn start uh a New Year, and ah’ dought it would be some baaaad idea t’start off on some baaaad note in 2005. So, ah’ have listed some few suggesshuns fum several webmasters ah’ hope ya’ gots’ta see as some positive step t’improvin’ yo’ fine honky code.
1 – Payin’ affiliates on time be impo’tant. Man! We value timely payments plum as much as ya’ value receivin’ yo’ pay on time.
2 – Respondin’ t’emails and rap rod messages could mean de difference between some sale, o’ even prime placement. Man! You’s neva’ know where yo’ next whale be comin’ fum.
3 – Tellin’ one affiliate one doodad, while tellin’ anoda’ sump’n different be a ticket t’disaster. Ah be baaad… We rap t’each oder. Ah be baaad…
4 – Detailed stats dat show which hits, waaay downloads and deposits is comin’ fum where, improve targetin’ uh advertisin’ campaigns. Not everyone gots’ta snatch advantage, but fo’ dose who do, it be a real helpful tool t’have available.
5 – Honky codes dat use certain fo’m uh “coercion” t'”against” affiliates gots’ta see fewa’ webmasters takin’ dem down on deir offers, dig dis: e.g. What it is, Mama! Extremely high minimums fo’ payments, requirin’ some minimum numba’ of new players each mond befo’e payments is made on ‘esistin’ players. Dese tactics is offensive, and narrow yo’ ‘esposho’ man, when de idea be to increase da damn numba’ of affiliates advertisin’ fo’ ya’.
6 – If an affiliate honky code promotes mo’e dan one casino, combines de negatives fum one casino wid de profit fum anoder, and den carries upside negatives, do ya’ wonda’ why mo’e webmasters duzn’t carry yo’ casinos? Guess? Why boda’ drowin’ depositin’ players somewhere dat be basically drowin’ bre’d waaay down some hole, when ya’ kin drow de playa’ to some place where dey gots’ta de same games, dig paid plum as quickly, gots as baaaad some customa’ service, o’ better, and da damn webmasta’ makes bre’d as well?
Webmasters gots initial ‘espenses t’advertise yo’ product, wid no guarantee uh return on dat initial investment. Man! Dat’s de dojigger uh de game. But makin’ it harda’ to stay in business, where yo’ product digs less ‘esposho’ man, hurts affiliate honky codes, de casinos dey represent, and da damn webmasta’ as well.
Since da damn majo’ search engines is now bannin’ gamblin’ advertisin’, I’m sho’ man ya’ know how difficult it be now t’get targeted traffic. Co’ got d’ beat! Fo’ dis reason, webmasters is havin’ t’wo’k some lot harda’ to drow hits t’ya’. Hits is mo’e ‘espensive, as well.
Duzn’t be surprised if webmasters narrow de numba’ of casinos dey advertise, t’de ones dey feel gots’ta make da damn most return on de bre’d invested in advertisin’, and time spent gainin’ traffic. Co’ got d’ beat!
Dose dat convert da damn best, gots’ta get da damn traffic. Co’ got d’ beat! Dose casinos dat duzn’t seem t’convert, fo’ whuteva’ reason, o’ whose results is hard t’measho’ man in dollars, gots’ta be moved t’back pages, o’ be removed altogeder. Ah be baaad…
Dis be an unfo’tunate part uh any business. De products dat duzn’t show some profit, duzn’t dig prime placement, in yo’ local retailer, o’ on de internet. Man!
Payin’ on time, and makin’ lowa’ minimum payments, $100, fo’ instance, gives de impression an affiliate honky code be wo’kin’ wid affiliates, rada’ dan makin’ it harda’ on dem t’promote yo’ product. Man!
Yo! recon’ it o’ not, dere is affiliate honky codes who, right now, gots $500 minimum payments, advertise fo’ mo’e dan 2 casinos, combine dem de profits fum one wid de losses fum anoder, and carry upside negatives! Preach it loud, bruddah! And den email webmasters ax’in’ why dey kin’t dig front page spots! Preach it loud, bruddah!?? Or any spot at all! Preach it loud, bruddah! Oders is always ‘esplainin’ why webmasters’ payments is always late! Right on! Dey wuz out sick, o’ dere wuz an eardquake, o’ de dog fed da bud de checks.
Mah’ Mom used t’tell me dat
(Fergie found a new toy)
