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Back in 52′ wrote:I know there is an email type of thing that you can send out to people with the affiliate code on it. Has this email technique been very successful and do you send it out to random people, or have a service send it out to 50000 people for a price? How does this all work and which technique or a technique that I didn’t list here has been the most successful for you?
Thank you, Ryan
Don’t spam people. The casino program will likely boot you if you do, and no one likes it.
You can mail out CD’s, or hand them out, but I have never done it myself. I have chatted with people in airplanes and airports and gotten some loyal players that way.
I think if I were to promote offline now I would type up some good poker tips, have them printed and hand them out together with a poker room CD that has my code burned in.
I think the public would react most favorably to that.
offline promotion is actually a lot better than online promotion **hint hint**
:noel:
Print out a flyer and stick up in a supermarket..lol
Not sure but I think I will try it.Dear Ryan,
This is Matan from GammonEmpire.Offline promotion can be used to create branding or as a direct marketing tool. Obviously, the latter is relevant to you.
From my experience, offline direct marketing is more expensive, slower but creates a much better player value than online.
If you’re planning to target specific individuals, CD’s + sign-up coupon codes are the right approach. If you plan to make a more massive “non-targeted” marketing, expect a maximum conversion of 5% from CD’s to depositors for the most targeted audiences. For example, when I attended backgammon tournaments in Vegas we handed out GammonEmpire CD’s and got precisely 7 depositors from 150 cd’s handed out. Whether it’s worth it or not, is up to you. I think that in the case of mass marketing, CD’s are a good choice for brand owners only and will not produce positive ROI for affiliates.
However, I do remember an interesting case of a guy called Nick, who distributed CD’s on his rich Beverly Hills neighbourhood and got stunning conversoin and player value. Out of 25 depositors he made more than $50k.
So, when it comes to offline, I think you should stick to the coupons (they are trackers, on top of being deposit-incentives) or personally hand out cd’s, and choose carefully who you’re giving them to.-Matan.
I like the idea of online advertising because there is no selling or effort involved
If you reach the top of the search engines for a highly targeted keyword, then you shouldn’t have any money problems ever again
