This seems like a real can of worms to deal with.
On one hand we as affiliates go out of our way to educate end users about the evils of scumware and encourage them to take steps to combat the pop ups and theft. Then when they follow our advice and install readily available software from respected sources like Norton we scream that OUR ads are now blocked too.
It is a problem, but I dont see an easy solution at this point. If you use an application that attempts to block pop ups and filter link IDs its going to take out the good ads with the bad.
Running adaware type programs daily to clean out unwanted parasites is really too cumbersome and 99% of the average public won’t want to bother.
I thinks this issue has quite a few dimensions to it and no easy fix is available at the moment.