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Email marketing doesn’t work for online gambling as good as it does for other industries.
Unless you built the list yourself within a specific niche, promoting a bitcoin casino rather than slot offers or mobile gambling to a generic list, that I seem to understand you will buy, is imho a waste of time.
I see so much junk email related to gambling now it’s unreal, not entirely sure how I got on the list in the first place but it’s all deleted unread. Not implying yours will be junk of course, more of a question as to the quality of lists out there. Anyway, best of luck!
e-mail marketing can work even for gambling industry but it must be focused on some niche. If you send newsletter with forwarded offers about new slots, casinos etc. probably it won’t work. However, if you are focusing real niche it can work. As everything now it must be some kind of “unique content” (I know you heard about it sever thousand times but it acually works) for players to convert them to depositing players.
If you’re site is going to get its traffic from email marketing I would suggest you to not target on a specific niche.. this will give flexibility and variety in your emails.
However, if your site is going to bring traffic from SEO, I would advise you to focus on a specific niche.. it would be much easier to beat competitors on long tail keywords and to create high value content when you’re focus on a specific subject.
You can try to achieve both ways at the same time (SEO and email marketing), but I wouldn’t recommend that.. will be too hard ^^
Good luck
