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I work in a sportsbook before. We get most percentage on a list from real player.. maybe.. 10-15 percent sign real money sign ups.. We used also a list from a CD that bought by our boss.. maybe we send out 10k mail outs in US alone.. and maybe we only get 2-6 percent real money sign out.. and we filter the list also base on their work, place and business background.
The answer to your question depends on the quality of the list, and how fresh it is.
I would say that question has already been answered and that those are good figures for an email campaign.
I tried email once sending out to only people that had opted in thru my sites and for all my troubles, only about 7% even bothered to open the emails and out of that I think I got about 2 click-thrus.
Of course being first time and all, those figures are not always going to be that bad but they were sooooo bad, that I thought there was way too far to travel before seeing any kind of signifigant number changes; and gave up on it for a while. Later on I tried buying a list and nearly lost my hosting because I got accused of spamming by about 3 people.
Crap anything after that I’d have considered it a success just if I didn’t get accused of spamming
*hopefully I will never know because I’ve never sent anything out since and hope I don’t get desperate enough to ever need to try again.Congrats on your endeavor. I would suggest you feel lucky and successful, not too mention you didn’t get any spam complaints.
