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New UK Advertising Guidelines

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  • #687362
    Anonymous
    Inactive

    Thanks for the heads up!

    #687461
    Anonymous
    Inactive

    I got a copy of that from the Tote a few days ago – as with all government documents they seem to be written by morons.

    My take on the guidelines is:

    “you’re allowed to advertising gambling… but not when it’s for money” :1Dopey:

    I can get my head around the thing about not being about to feature bonuses.. so you can’t write “100% sign up bonus at x casino”

    But I cannot believe those morons have specified you can’t promote a poker room with a link saying “Play poker here” – what is going on??

    #687463
    Anonymous
    Inactive

    I know it’s rediculous isn’t it. From the phrases they’ve given it seems we can pretty much give the web address and that’s about it! We can’t even mention free stuff and i’d imagine tournament listings would be out the window! What makes it even more rediculous is that the lottery can advertise all the time, but then that’s ok as the government get a nice slice of that one! :banger:

    Arn

    #687481
    Anonymous
    Inactive

    Thanks. Very interesting read.

    Personally for me, its not so bad as I deliberately play down bonuses and incentives and concentrate on service and content. But in theory it affects a lot of sites. Whether of course the CPS get involved only time will tell. But as the document states, the UK wants has a policy of “tolerance” which is good. One can understand why there needs to be some sort of policing, and maybe this (being such an old act) will get better with the 2007 “review”. We’ll see i guess.

    #687677
    Anonymous
    Inactive

    Hi. I’m in the US. However, about 3 months ago I received an email from a Dutch government employee that basically said that EU citizens, with the exception of 2 British companies, could not gamble using an online gambling site. The site if promoted on an exchange had to use something like Google (changes the site being viewed). The email gave the reason that most of the governments had their own gambling progams and they did not want their citizens using non government programs (gave as an example the Germain lottery). Thus, I removed my site, http://www.24-7wagering.com, from my exchange. I did, however, leave it on other exchanges since I felt that each exchange is responsible for their own content.sleepy.gif

    #688014
    Anonymous
    Inactive

    Are these ‘guidelines’ or are these UK law ?

    #688024
    Anonymous
    Inactive

    ‘guidelines’ to my knowledge

    The whole thing seems a little bureaucratic, serving little more purpose than to waste everyone’s time – they haven’t yet implemented the new gambling act so for, so for the time being they want us to comply with some older guidelines oringally intended for the land based operations…

    Then a year later when they finally roll out the new legislation, they’ll get us to change the sites again (probably back to the way they were before).

    :banger:

    #688136
    Anonymous
    Inactive

    Well, as long as they are just ‘guidelines’, I shall be treating them with exactly the respect they deserve ;)

    #688156
    Anonymous
    Inactive

    Unfortunately I think the application of the act is law. The last two paragraphs state;

    33. Any person who breaches the restrictions set out above is liable to prosecution. Offenders could face up to £5,000 fines and/or up to 2 years in prison.

    34. Under section 42(6) of the 1968 Act an offence is committed each day that the advertisement appears.

    I don’t promote bonuses particularly heavily now but think i’ll be toning them down a bit more.

    #688158
    Anonymous
    Inactive

    it’s not the bonuses i’m concerned about.

    from the restrictions they’ve mentioned – short of having a site with only tutorials and game info (i.e. no reviews/listings), it’s hard to see how you can have a gambling website which wouldn’t fall foul of the law. Since they intend to prohibit:

    inviting the public to subscribe any money or money’s worth to be used in gaming:

    the worst case senerio is that they decide any link to a site which offers direct gambling amounts to a breach. But hopefully listings & reviews are still allowed provided the bonuses/player incentives aren’t included.

    #688162
    Anonymous
    Inactive

    From what I understand the current law is still in place and these are purely guidlines as to what is going to happen when they roll out the new legislation in approximately September 2007.

    Currently, from my understanding, this has no effect until the law is fully introduced.

    It will be a case of banners and promotional copy not inticing potential punters to play with offers and sign up bonuses although the casinos and poker lobbies will still be able to offer their incentives. I wonder if it could get to the point where it will simply be a banner with a logo on it, with no call to action….just a logo! :bullshit:

    #688177
    Anonymous
    Inactive

    Have any of you been made aware of the British Disability Discrimination Act? The link takes you to their W3C (Web Content Accessibility Guidelines).

Viewing 12 posts - 1 through 12 (of 12 total)