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Hi Gamer, I see you haven’t got any response yet. Although I’m also new (1 week) to the indusrty I’ll see if I can help you out. (been an affiliate for almost everything else out there)
I’ll avoid giving you advice on what type of gambling site you should develop since I’m still working on my first one, but being the PPC maniac I am, I can give you my first thoughts.
I’ve being trying Adwords this week, and it doesn’t really look good. These google guys can really drive you nuts. If you do search for “casino” or any related term, you’ll see at least half of the ads breaking the adword rules, while the rest are borderline. I tried to get some ads up there but the got stoped within hours.
My guess is that people are going for the good ‘ole bait and switch. The other strategy seems to make a landing page where you get peoples email addy and then send them some free “make a ton of money” ebook with your casino links on it to get them to sign up.
Other than Adwords and Overture I wouldn’t bother with any other PPC they’ll just take our money and send crappy traffic.
Hi Javi
Thanks for the response. I can imagine that PPC would only send non targetted traffic. With my other site, it’s the opposite. PPC has yielded a great ROI.
Anyway, I’m a bit surprised that there haven’t been any other responses. Maybe this market is either very competetive that people don’t want to help or it’s difficult to get started that most don’t want to write another long post on starting your first gambling related site.
Well, going back to my main question, what do most of you do? Have a white label site, a site only with links, or, do you downloand some sort of software and actually try to get people to gamble on your own site?
What are the options and benefits/downsides of each?
Cheers
I think no one is answering because it is a question most are battling with.
First you need to learn SEO and optimize your site as best you can. The best place to get traffic is the search engines, and they only send it if you have something to offer to surfers. So you need lots of good content – original, because if you copy it becomes duplicate content and the engines will punish you for it.
PPC traffic is still available from some places, it is targeted for the most part, if it is real. With PPC traffic you have a big fraud problem.
PR, in my own opinion, isn’t worth all that much once you are 3 or 4. It doesn’t give you better ranking per se in the engines. Linking is good to do with good websites that match the content of yours. Putting up lots and lots of links at once isn’t all that smart, the engines look like through that. They like to see “natural growth”, so there is no quick shortcut.
