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If this is old news I apologize.
Up to date Content is so important – add click through text links. Forums are great but if you are going to do it – you need to have great moderators.
I have noticed if you specialize in one aspect of casino gaming your retention and real money players will work for you. If you specialize in Casino tournaments or specialize in slots you can become a big fish in a small pond.
SEO and Geo targeting is very important (but I don’t have to tell you that)
One thing that really works for my successful affiliate are content filled newsletters. Let your site work for you. You must have a reason to ask for a visitors email.
I hope that was helpful.
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