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Link Building is by far the most popular topic of discussion in SEO. Just Released, a nifty Link Building Package… It covers some great details on how to develop a core plan, tools, and tactics specific for affiliates.
Thought this could be handy for those visiting the SEO Forum
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Thanks Jillo.
The Link Building Basics article was great. It also has some good resource links to other SEO tips like the “50+ Tools to Automate Your Link Building”
Links and content – that’s what it is about!
Link Building/DEV is not something you can automate (much) .. it really requires manual effort if you want quality. I know inexpensive link building packages can pass equity, but they won’t always and will eventually get you into trouble …
@scottpolk 240939 wrote:
Link Building/DEV is not something you can automate (much) .. it really requires manual effort if you want quality. I know inexpensive link building packages can pass equity, but they won’t always and will eventually get you into trouble …
Hey Scott… thanks for chiming in and sharing this info… Always super appreciated.
From your expertise, when it does come to Link Building, what would you say are your top 3 tips for iGaming affiliates to focus on to have the most successful go- especially in a post-Penguin setting?
@JillO 240975 wrote:
Hey Scott… thanks for chiming in and sharing this info… Always super appreciated.
From your expertise, when it does come to Link Building, what would you say are your top 3 tips for iGaming affiliates to focus on to have the most successful go- especially in a post-Penguin setting?
1) Link Development is about relationships
2) Site wide Relevance is important not just page level
3) Location, Location, Location – stay away from sitewides, footer and sidebar links … they are easy to identify
4) Exact Match Anchor Text is on the decline … think Natural/Organic anchor text, Use URLs, Brand and Call to Actions more
5) Pages that link to you … SEO them
6) Design Chaos or you will get identifiedSpeaking to #4 on Scotts list above, have your optimized phrase near the link.
@scottpolk 240978 wrote:
1) Link Development is about relationships
2) Site wide Relevance is important not just page level
3) Location, Location, Location – stay away from sitewides, footer and sidebar links … they are easy to identify
4) Exact Match Anchor Text is on the decline … think Natural/Organic anchor text, Use URLs, Brand and Call to Actions more
5) Pages that link to you … SEO them
6) Design Chaos or you will get identifiedHi Scott,
In regards to #4, a lot has been said about having around 8-10% of your link building activities to natural organic links, i.e ‘click here’, ‘vist the site’ etc.. is that true or do you think that the % should be a lot higher?
The answer to #4 honestly is not as simply as a percentage … you really need to look at the competition set to assist with this direction.
I personally like to see a much higher percentage with CTA “Call to Action” anchor text links as this is more natural; but this depends on the research. Also, try to plan for the future … exact match is over used considerably within gaming, but it still has value. You can also mix keywords with CTA and Brand as anchors …
“keyword” @ Brand
“keyword” via Brand
Discover “keyword” from Brand
CTA for “keyword” @ BrandUsing the examples above you can still mix your keywords into longer anchors and still pass the anchor equity to the page you are linking to. Be creative …
URLs are also able to pass anchor equity:
Find the best domain names to register
This passed anchor equity (in its simplest form) with “bingo brand” “keyword keyword” – this is another benefit of using SEO/User friendly URL structures.@bingofind 243236 wrote:
Thanks Scott, that was really helpful, and I will most certainly try out your recommendations.
ABSOLUTELY! Scott is the man. Seriously, the best
Scott, Thank you for your great response! I was wondering about #3, Location, Location, Location. You state to stay away from footer, sidebar, and sitewides. Could you explain further please?
Google now considers most links in those locations to be spammy.
The best places for links are within content that is NOT on every page. Ideally within the first 3 paragraphs of a page and on the right side, google reads pages from left to right, top to bottom. If you have columns on a site it will read the left column first, then the middle and then the right side unless you’re allfreechips and then you spend a week figuring out how to do it backwards.
Fonzi, thank you for explaining this to me. Luckily I didn’t get hit so bad from this last Google over-haul, but that is mostly because I don’t have a lot of inbound links to my websites. This is something that I will be concentrating on over the next few months. It is good to know how the importance placement. Thanks!
@scottpolk 240939 wrote:
Link Building/DEV is not something you can automate (much) .. it really requires manual effort if you want quality. I know inexpensive link building packages can pass equity, but they won’t always and will eventually get you into trouble …
Agree. not so easy. If it worked, the TOP of the Google SERP would have to include hundreds of results. Only manual performance. Generally, the main the purpose of the reference are transitions through links..BUT as you can not measure iton each site, so here is the difficulty to detect sites high traffic and with good behavioral factors. So we should indirectly determine the sites and their pages which can potentially lead traffic to our site, so that`s why all webmasters and SEO specialists are talking about high-quality donor. The donor can be without great backlink profile (the main thing is that there should be no spam) but the traffic it should breng to you site through links.
Also if anybody knows how to improve my link building profile, please give your recommendations in this thread http://www.casinoaffiliateprograms.com/bb/56652-help-with-the-design-please.html#post263532
P.S. Sorry for my English, it`s not my first language..
