- This topic is empty.
-
Posts
-
Hi All,
32Red Affiliates stands by its first referrer policy. We believe those affiliates that make traffic aware of our brand and product initially have done the greatest amount of work, i.e. have conducted the marketing to drive people to their site and choose 32Red. This system has been in place for some time, is very successful and 32Red affiliates earn substantial rewards from the high levels of retention marketing and offline advertising that we do. Obviously, we realise that this method of tracking the first referral may not suit everyone and, as such, the feedback received on here is extremely valuable.
Let’s say, for instance, your site performs well in google for “Online Casino” – a customer searches, visits your site, sees an offer of a £100 bonus, clicks on the banner to visit 32red and a cookie is set. The visitor then realises that a bigger bonus may be available – googles “32Red Bonus” and finds a site with an outdated bonus of £200, clicks through and registers. Do you believe that the second referral should benefit?
In regard to our cookie tracking: after speaking with someone who understands the technology more than me, we do not believe it is possible to abuse the system. Cookies for 32Red can only be set from our own domain and cannot be set via external websites/pages. The only way a cookie could be set via an iframe would be if the iframe was hosted on 32red.com – something that we do not provide for affiliates. It may have been the case years ago that an older browser may have accepted a cookie with a different domain, but modern security features in browsers prevent this.
From w3.org:
Quote:Cookies contain attributes that tell the browser what servers to send them to. The “domain” attribute tells the browser which host names the cookie should be returned to, and the “path” attribute indicates what URL paths within that domain are valid. For instance, a domain of “megacorp.com” and a path of “/users” tells the browser to return the cookie to hosts with names like “http://ftp.megacorp.com” and “http://www.megacorp.com“, and to do so only when requesting URLs that start with the path “/users”. An important security measure prevents the cookie’s domain from being set to top-level domains like “.com”. This prevents someone from creating a promiscuous cookie that will be returned to any server.Again, thank you for your time and opinions on this matter – we welcome feedback on the affiliate program.
Regards
AaronSorry Mate I disagree. The affiliate who does the conversion should get the commission.
Imagine being a sales person at a 32Red Car Dealership in New York, selling a vehicle to a client only to find out at pay day that this client had previously visited Chuck at a 32Red Car Dealership in Washington. Therefore the commission would have to go to Chuck. Why didn’t the client buy the vehicle from the first dealership? Who knows, maybe the salesperson wasn’t able to close the deal because they sucked.
I would not work for them too long. :crazy:
I think we have to give up. Aaron seems to be trying to tell affs who have done this job for something like 10 years how to do it better. I think we already know what works, what doesn’t – and an aff manager trying to tell us that we don’t know what we’re talking about isn’t going to cut it.
I wasnt aware of this either.. sounds like a crock of shit to me
– and thats being kind
Let’s say, for instance, your site performs well in google for “Online Casino” – a customer searches, visits your site, sees an offer of a £100 bonus, clicks on the banner to visit 32red and a cookie is set. The visitor then realises that a bigger bonus may be available – googles “32Red Bonus” and finds a site with an outdated bonus of £200, clicks through and registers. Do you believe that the second referral should benefit?
Yes ofcourse if you buy clothes at a discounter you do not want to pay the same price as from a fashion joint.
Maybe that is the cause why conversions are very low, players click on a banner but think maybe i can get a better offer somewhere else and visit your site and you think you can do some business but credits have already been paid to the 1st referrer. It is like giving your child a cookie and take it away again and eat it yourself. I do not like this cookie set it is a waste of my traffic. Glad that I know of it now. 32red is a good casino but I do not like to promote it anymore.Rick
i dont see the benefits here either – its somewhat archaic and no affiliate likes to hear he gets zero – even if his link is used!
I think 32Red is a fantastic casino from a players standpoint. But clearly the affiliate program needs a major rehaul.
Not only is the 30day (or longer) cookie a bad idea. In not properly giving credit to an affiliate if a player had previously visited the casino by typing the url directly, or via search. (That’s pretty rotten)
But…
Not so long ago I learned about another outdated clause in the terms, that is not very affiliate friendly.
The system has been designed to recognize affiliates that have been inactive over a certain period of time (3 months) and will flag the account. A member of the affiliate team will then check whether the affiliate is still actively promoting our products and will remove players from the account if they are not (as per our terms and conditions 5.7).
I had over $500 in earnings from a player I referred quite awhile back. He told me he had recently played, quite a bit. And told me I should check my 32Red stats if I hadn’t recently. To my surprise there was no evidence of any activity from him. And I learned about this not so nice term.
In Aaron’s defense, I have to say that he did pay me, without any hassles, and the payment was literally lightening fast! He was very pleasant and professional once the issue came up. But to think, had the player not have known me to tell me he played…….. I would never have known that this player had just been removed from my account and nobody had even contacted me. I do think this very well might have happened before Aaron’s time and maybe he wasn’t fully aware of this himself. Either way, it’s bad policy if you ask me.
32Red’s affiliate program needs to be as good to affiliates as the casino is to their players.
i did not know that this clause excisted, looks very predatory to me.
32red does not perform well for me probably because of the 30 day cookie.
I know what I have to do now :wink-wink
R.
Just to update on this, William Hill Casino have now done the right thing and now credit the most recent referrer. I wonder if 32 Red will ever bother to follow the rest of the industry…
@FictionNet 166838 wrote:
I wonder if 32 Red will ever bother to follow the rest of the industry…
Maybe someday they’ll wake up and smell the coffee.
A couple of years ago, their lowest commission tier was 20%, which was completely ridiculous. Eventually they raised the base rate to 25%, which is still quite low, but not as insulting as 20%.
So, there’s a faint glimmer of hope that they’ll change the way the cookies work.
At the same time, they need to drop their stupid “$50 minimum” rule, where players are tagged to you only if they deposit at least $50.
As it is now, if you send 100 players that each deposit $49, you would earn $0 instead of $1,225 (assuming your rate is 25%).
Sucky, sucky.
At the same time, they need to drop their stupid “$50 minimum” rule, where players are tagged to you only if they deposit at least $50
WTF? I did not know this and thanks for sharing Dave!
Hi All,
There has and never will be a €/$/£50 deposit minimum before a player is assigned to an affiliate. Players who join are immediately assigned an affiliate bannertag on joining and will start earning on player net losses straight away. I have ordered the terms and conditions to be amended appropriately.
In the past 32Red Affiliates operated a tiered commission structure with the lowest tier on 25% commission. One of my first tasks was to abolish this and to introduce a flat rate system that is currently set on 40% for all affiliates.
Kind regards,
Aaron
32Red Affiliates@Aaron@32Red 167109 wrote:
There has and never will be a €/$/£50 deposit minimum before a player is assigned to an affiliate.[/quote]Wrong.
Quote:@kidd75219 59341 wrote:Well, now I’m confused. If I refer a player that deposits only £40 and never deposits again, I get nothing?
@lee@32Red 59343 wrote:
Hi kidd75219,
This is correct, as we have to set some kind of criteria as to what constitutes a real money player at 32Red and 32Red Poker.
£50 (or currency equivalent) I feel is a reasonable amount to ask for – indeed with our new player bonuses set at 100% match, up to 100 free chips, for a new player to deposit less than 50 of his or her currency is rare.
Also —
@Aaron@32Red 167109 wrote:
In the past 32Red Affiliates operated a tiered commission structure with the lowest tier on 25% commission.[/quote]In the past, before Lee changed it, the base rate was 20%. See: http://www.casinoaffiliateprograms.com/bb/new-and-improved-commission-rates-at-32red-affiliates.9825.html?
Hi Engineer,
Apologies, but having checked with the person who wrote our affiliate software, I was assured that this minimum deposit has never been in force for revenue share deals. :rolleyes:
The only thing I can think of is that this particular rule referred to our CPA model, which now sits with Tradedoubler – sorry for the confusion. Either way, I can assure you that our current in-house software doesn’t look for this ‘trigger’.
As for the second point, apologies again… I’ll re-write my second paragraph…
When I joined 32Red, we operated a tiered commission structure with the lowest tier on 25% commission. One of my first tasks was to abolish this and to introduce a flat rate system that is currently set on 40% for all affiliates.
I appreciate you bringing this to my attention.
Cheers
AaronThanks Aaron.
