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Without seeing the site there is no telling…
There is never too much content, but you have to consider the human eye and how much it can take in at a time etc.
Layout matters.
Dominique wrote:Layout matters.That’s right.
If you suspect that your site is boring, then I guess a make over is in order.Having plenty of content is a good thing particularly SEO-wise, but also because it leaves a great first impression on the visitor. But most visitors won’t actually memorize every word on your site like finals are tomorrow, but browse through.
What you should do is locate some banners or text links that are distinctly different from your normal text in pages that have relevant content. Like if you have an article about Roulette strategy, have a banner with a strong image of a roulette.
You need to illustrate to convey a certain feel that will generate the desired emotional impact. That’s why they invented the smilies :rollover: .
:yang2: It’s all about synergy of word and image: texts prepare the mental groundwork, but pictures stimulate the senses and trigger actions.
I write ALOT of gambling content for various websites, and in doing so, I see alot of sites and how they present their content. I am generally pretty proud of what I write.. and always wonder how the content works for the sites, because I sell the articles and reviews I write, I don’t get any feedback aside from repeat orders.
I have noticed quite recently that there are two sites that I write ALOT of content for, when I visited one of them, I thought to myself, There aren’t any links! She has me writing her tons of reviews, but she doesn’t link them to anywhere! There are some banners accross the top of the pages, but she has ordered reviews of nearly every slot game available across four big developers, and I can’t help but think that some more well placed links would improve her income from the content she buys greatly, however… Her site is PR7, who am I to judge
On the other hand, the second site buys pretty much the same types of articles as the first, interlinks them all much better, adds lots of affiliate links, and a banner or two to each review, most of her inner pages are PR2, the main page is PR3, so maybe there is a method to this madness that I just haven’t learned as of yet.
Becca
Lots of content is great for search engines, but how you present it determines your conversion rate.
Reading on the internet tends to be the fast food version. Try mixing it up by creating bite-sized reading: headings to grab attention followed by short descriptions and “read more” links; use smaller paragraphs; try point form (lists) and interject enough ‘call to action’ content (links in the paragraph, banners, etc.) to encourage some clicking. Add enough banners to create visual interest, but not so many that they blink your visitors into seisures.
Mix up text links with banners. More people tend to click on text links (trusted more) than they do banners, but banners add excitement and interest to a site.
Having said that, maybe I need to do some sprucing up on my sites. LoL
Personally I don’t like to read too much, and I feel there are a lot of people like me out there surfing etc.
For that reason in all the industries in which I’m involved, I build the sites with a reasonable content but not too much.
Maybe a section with articles in a future.Content is King … you really cannot have to much good content.
But Layout is Queen … the information has to be presented well – and easily found.If you feel that your site is BORING – then you’ve still got a step to go.
The question is not whether you have too much content, but whether or not the content that you are providing is even worth writing in that it converts poorly.
There’s content and there’s CONTENT. In our business, there’s a visible difference–especially to hardcore gamblers–between content written by a research writer and content written by someone who truly knows the stuff from personal experience.
What type of content are you writing and/or putting up? Is it simple boring and bland casino reviews? Or are you informing and instructing your audience in an entertaining way?
As someone who’s been deeply entrenched in the gambling arena for over a decade, I can spot BS research written content a mile away. If I can, so can your potential whales. Is your website simply ho-hum casino reviews? If so, that could be your problem.
Throw out a link so we can see and maybe we can give you tips. There’s certainly enough people here that can give you good advice.
Good Luck!
villa10 wrote:Personally I don’t like to read too much, and I feel there are a lot of people like me out there surfing etc.I believe content is king, but people on the Internet don’t read. They “skim” – that is until they find something that catches their attention. Putting snippets or catcher titles with links to the remainder of the articles is the way to do it. That way, they can read more if they want and you aren’t filling up all your main pages with nothing but text.
ewhitaker wrote:I believe content is king, but people on the Internet don’t read. They “skim” – that is until they find something that catches their attention. Putting snippets or catcher titles with links to the remainder of the articles is the way to do it. That way, they can read more if they want and you aren’t filling up all your main pages with nothing but text.It’s not just the Internet. I always tell people to go read newspapers. That’s where all these “Internet stats, ideas and rules” come from–Journalism.
Most newspapers are under $1 on weekdays. Grab one and pay attention to layout. One the front page you’ll see an impact headline, a great lead in and a “link” to continue reading.
If you feel your content is solid, jazz it up with pictures. Again, look at many printed news stories or magazines. All text would be dull and usually that format is reserved for very serious industries (WSJ comes to mind). A picture is worth 1,000 words as the adage goes. Good placement of great pictures can really jazz up a piece.
First of all, the content has to be very related to the keyword that the user searched for. If your user searched neteller online casino, your content/articles displayed must be related to that keyword. Most people know that, but only a few implement. Then when you write or plan the layout of your pages, you have to keep in mind that your bottom line is made of players. Meaning that your content has to sell the casinos you promote. It’s not enough to have a nice banner on the side of your content.
You have an article about neteller, then provide a link to casinos accepting neteller transactions and a “hot link” listing the casinos that offer special bonuses for players with neteller accounts. You can also make people signup to the exclusive bonus newsletter where neteller account holders get exclusive neteller bonuses…In other terms, content is important and make your site interesting, but if you don’t use it to convince people to go play for real money, you won’t make a dime.
Hope that helped.
LaurentThis sums it up nicely:
TheGooner wrote:Content is King … But Layout is QueenMake is easy on the visitor to read:
1. Don’t write paragraphs longer than 4 lines.
2. Use lists to summarize the main points of the articles
3. Use bold, underline, or capital letters important phrases or ideas. But not Italics
4. Plant images, but not too flashy ones. Human face (preferably smiling) always attracts the eye and inspire familiarity
5. Turn some of the words in your texts to linksThat’s all I can think of now :hehe:
I’m actually curious to see the site in question…
