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    anyone know much about these guys? they seem to be making some ridiculous claims, and I’m not particularly impressed by the spam I received from them 2x in the last week (not the following message.)

    My name is Tim I’m emailing from IGASA, the Internet Gambling Advertising Standards Authority based in soho. IGASA is a non-profit independent organisation that regulates the way gambling advertising on the Internet is bought and sold between advertisers and site owners. I am emailing you as [SiteName Removed] is not currently approved by IGASA and to inform you why you should apply for your site to become IGASA approved so you can increase the value of your inventory and marketability to advertisers; by becoming IGASA approved, you will be making [SiteName Removed] more desirable to a greater number of advertisers.

    IGASA awards the seal of approval to sites that have met IGASA’s advertising standards. If your site does meet the standards required by the IGASA regulations, you will be awarded the IGASA seal and entered into the IGASA membership directory which will increase the value of your sites inventory and your marketability to advertisers. Advertisers will be looking for this badge before paying premium rates on gambling sites.

    Joining IGASA is free and numerous leading gambling portals have been approved by IGASA and have been awarded the IGASA seal including, and

    To apply for the IGASA seal of approval, please sign up here xttp:// .

    My Thoughts:
    -advertisers care about traffic and the authority of a site imo
    – just another GPWA/CAP rip off?
    – they claim to be a non-profit organisation. hmmm. who funds them?
    – they claim to regulate the way advertising is sold/bought between advertisers. in fact, They regulate nothing. FACT.
    – Their membership page is not viewable unless you are a member. A bit catch-22 imo. RIDIC!

    I also got send some ridiculous emails from someone about one of their employees’ facebook accounts, and some seemingly disciplinary meeting she was due to attend because of her facebook status (she had a picture of her fine breasts, and said her boss could suck on them, she was drunk in work etc.. yawn).. I replied to the email and obv it bounced.. not-so-Clever attempt at spam I thought.

    first thoughts, don’t touch these cowboys with a barge pole, although as always I may be wrong.

    anyone got any dealings/experience with this crowd

    Mr Cynical
    alexross :)


    I haven’t heard of these before.

    In general though, it’s fair to say we all stand to benefit from a better-regulated environment. There comes a point, though, where things get a little silly. I’m not calling into question IGASA’s good intentions here, but their codes of conduct do appear to merely reflect what good advertisers are already doing.

    Their Code of Conduct ( warns against the use of spyware, click fraud, code skimming, hateful site content, or plain unlawfulness. They are – fairly oddly – also keen to prevent ‘Content offering genuine or replica guns, bombs, ammunition or other offensive weapons for sale.’

    If you are an advertiser or publisher worth your salt, you don’t really need to join an association to realise that any of these dodgy activities won’t get you anywhere. If you want your internet advertising to be profitable, you need to be fair and honest from the word “go”, otherwise things are likely to backfire for you.



    I run numerous gambling affiliate websites including I too was sceptical about this at first. I was contacted by Tim and sent him a snotty reply as I hate spam. After an interesting reply from Tim I dug deeper. I made Tim and Aaron from IGASA give me a thorough explanation after I reviewed them vigorously. They explained IGASA to me in further detail and here are my findings………………………..

    Unlike a number of other gambling organisations and forums, these guys are a non profit independent organisation which I personally liked a lot. They are owned by other large advertising industry bodies who are also non profit organisations who regulate numerous other advertising industry sectors. After scrutinizing them like POW, i think their intentions are good.

    I told them their code is primitive. We adhere to all that already, so why should we join?They preceded to explain to me that this is the first draft of the code, and is very basic. I have dug this out as this is what I got in an email in explanation

    “The second version of the code is being drafted in consultation with a few select advertisers. Those advertisers are going to trial sharing data about publishers (in regard to conversion history, traffic quality and various other factors), so that the next version of the code contains requirements that advertisers have contributed to, allowing IGASA to award Publishers a certain standard according to their ability to meet the advertisers requirements (which will include factors like traffic volume, conversion history, content quality etc). This will regulate the entire gambling affiliate industry to ensure advertisers pay the correct rates for the right sites. Those sites that score well against the factors that matter to advertisers, will receive preferential rates. As IGASA is independent and not for profit, it will not set rates but will award affiliates with a standard (according to their ability to meet advertiser requirements). This will be a universal standard where all parties will know the value of the affiliates traffic, allowing publishers to know their worth and receive it.”

    This is a snippet of the email as that chap seems to write endlessly long emails.
    Thought I’d wait until second draft of the code came out, but we joined after much persuasion as it was free and there was no downside to joining, but we have definitely had positive effects as a result of signing up (the badge up on

    As they are a relatively young body, they are marketing themselves and due to that – and not their spamming ability- we have received a large amount of free publicity to advertisers and have had a lot of interesting deals from advertisers as a result.
    Basically I like it. It’s free, it’s not trying to screw me as an affiliate for cash, I have had advertiser as a result of being IGASA approved approach me in a different manner (which was much better!).They said I’d get inbound links to all my sites, but I don’t think they are linking to my sites yet, but all that will do for me doing bugger all in return.

    I Agree, those initial emails were spam like and seemed like a lot of old kosh. I hate being bombarded by the vast amounts of emails from affiliate managers offering the best thing sliced bread, so although I like their proposition, they should find a more effective way to market themselves to affiliates like me

    There is my shillings worth



    interesting 1st post.


    Smells like bullshit. Non profit and gambling don’t belong together, or else they draw a ridiculous salary in order to make sure they are not profitable.


    007 at work…. this took a bit of tracking and tracing but…. the results are in….

    There were a few ties between and igasa… both on 1&1 hosting, both are UK, thanks to public whois and a small detail that was left on, in the footer is the copyright for, the whois on it is a Mr Sam Barnett, igasa whois is yep… Sam Barnett. hmmm, is this why Stowen’s 1st post was so detailed and interesting?


    @Chips 186390 wrote:

    . hmmm, is this why Stowen’s 1st post was so detailed and interesting?



    @Chips 186390 wrote:

    007 at work…. this took a bit of tracking and tracing but…. the results are in….

    There were a few ties between and igasa… both on 1&1 hosting, both are UK, thanks to public whois and a small detail that was left on, in the footer is the copyright for, the whois on it is a Mr Sam Barnett, igasa whois is yep… Sam Barnett. hmmm, is this why Stowen’s 1st post was so detailed and interesting?

    “I would have gotten away with it if it wasn’t for that meddling Chips…and his little dog too!”




    Good evening to you all,

    My name is Chris Baker and I am a senior representative of the Internet Gambling Advertising Standards Authority (IGASA).

    I would like to answer some of the posts on this forum.

    IGASA is
    a non-profit organisation owned by the trade association for the internet marketing industry, tasked with promoting trust by providing robust currencies on which to trade media in the gambling sector.

    IGASA is paid for by advertisers, as advertisers have different opinions and requirements about what standards sites should meet in order to pay premium rates.

    A suggestion was made to these advertisers that if they were able to set a list of requirements (that would apply across the board to all affiliates and advertisers), that sites had to meet in order for them pay premium rates, as a collective would they do it? Out of that seed IGASA was born. A body that would be all inclusive, that would help regulate the industry for the benefit of both publishers and advertisers.

    IGASA is non-profit distributing, which means we take the money from registration fees to cover the cost of staff and technical consulting, audit fees for audit work (man hours), and annual subscription covers PR work, production of kite marks and certifications, web listing, management of meetings. We also take the fees to invest back into what we are doing to then reduce the fees overall to benefit our members.

    Sam Barnett initially pitched the idea to our parent company and was one of the people who pitched the idea to advertisers and advertising trade bodies to get involved. He still consults and helps with marketing of IGASA to advertisers and agencies, but has nothing to do with the day to day running of IGASA.

    IGASA’s intentions are to protect advertisers and find a way for advertisers to appropriate rates for the quality of traffic that site produces. The converse applies for affiliates and website owners. We want publishers to be rewarded for the quality of their traffic and to display to all seal which denotes that, so they are able to receive the appropriate rates for the quality of their traffic.

    We are currently trailing a limited number of large advertisers sharing data about publishers and paying them appropriate rates for that traffic.

    IGASA aims to simply put in place a system that better regulates gambling advertising for the benefit of advertisers and publishers in this sector. Our parent company has done this in numerous other media sectors where media is traded in a way that benefits all parties involved.

    There is no cost to gambling affiliates joining IGASA and no potential downside as they have nothing to lose except for being part of an authority that aims to regulate and better facilitate internet advertising as a whole in the gambling sector and allow them to receive the appropriate rates for the quality of traffic they produce.

    As we are a young industry body looking to get greater advertisers on board to pay the right rates for the right sites, IGASA is having a large marketing push to advertisers and agencies where all publishers that have joined IGASA will be displayed to the advertisers and agencies that we present IGASA too, giving those sites great exposure and publicity to senior marketers who look after large media budgets.

    We are open to suggestions from both publishers and advertisers about suggested improvements and recommendations on how the exchange of media in the gambling sector can be better facilitated and regulated for the benefit of all involved. Please email me with feedback at

    Please visit the IGASA website to find out more about IGASA

    If you would like to sign up to IGASA, please sign up here



    Chris Baker
    Senior IGASA Representative
    Gambling Publishers sign up here


    I’ll give you one thing – This is quite funny


    I was approved by IGASA, and I received an iframe code, which I needed to upload to my site.
    Honestly, I don’t like to upload unknown iframes to my site, but I did that.
    Today I’ve noticed that every time when I open a page on my site, my site also connects to unknown is a spyware cookie that Tracks your personal information and browsing habits, as you surf the web. This information can be retrieved by the parent company.

    I’ve found that IGASA iframe code loads this spyware, now I’ve removed this code from my site.
    I’ve also checked, because they also use the IGASA code, and this code connects to too.

    Why do you use this spyware?


    Scam to distribute spyware. Sounds like ALL BS to me. This guy comes off like the Gambling Authority but the website has been in existence all but 2 months. Looks like he is trying to use affiliates to collect marketing info then get paid. What book is going to take these guys serious? None. I wouldnt waste my time.


    Don’t walk away… RUN as fast as you can and don’t look back! You may turn into a pillar of salt! All sound like a heap of bad news. I will not expose my visitors.



    site down. sorry to bump old post.

    noticed the IGASA tag on an affiliates site this morning and was curious. google and this thread came up.

Viewing 15 posts - 1 through 15 (of 17 total)