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I have spent that or more this year – mostly the money went on CONTENT ,press releases and less than 5% on the ‘typical’ paid links.We maintain several blogs and publish on them for our own backlinks.One thing i still believe is valuable is directory links ,we buy only from the ‘human edited’ kind and try to find ones with deeplinks .As for offline , We have a mailing list and we snail mail free gifts ,fridge magnets , lipbalms and keychains with our website urls on them.We really don’t have enough data to say if it works or not.We use to do some advertising with a local bingo in toronto in 2006 that got us alot of bingo players online but they closed now and dont think the local casinos will give us same deal hahaha
i think i would spent all of it online, and the bulk of it on content. As i always believe that content is king. Is and always will be.
yea, i’ld agree with casinobonusguy and freddy…spend it on content. in the long run it will justify your expenditure as you would be able to sell a site with content, rather than ‘advertising’. advertising is a bit of a different ball game and there are a lot of things that work for some which don’t work for others…
Do not waste that money buying PPC as this will just be a good way to burn the money you have.
However do spend the money as the others said on content (not any content but the content your users are looking for). 10k or so on someone dedicated for six months to release a press release a week for six months and get it in the right hands.
5k on a gadget other webmasters such as http://www.sbrlines.com would like to include on their site.
5k entertaining other webmasters at conferences and networking.
My two cents, or should I say 100k!
if I had to spend 100k(and leaving content to one side) I would break it up in a traditional fashion.
A maximum of 15% on brand advertising, probably offline and I would look for a small TV schedule that’s highly targeted for that. I would spend the rest online.
In online it’s a recipe involving the following
viral
lead generation
email marketing
PR
SEO
Standard media buys
Social Networking
Affiliate mktgGet a presence in all of the above activities, once you get some real numbers on the campaign you optimise it and focus more cash on where the traffic and conversions are coming from.
That’s the beauty of internet advertising is that it is quantifiable, therefore as budgets shrink due to the credit crunch etc the stuff that works and can be proven to work will be retained and the stuff that cannot be measured will be culled….or at least thats the theory…..
