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I will be 100% honest. Bingo sucks, it’s not worth the effort. The worst industry I have ever been in, I’ve earned more offering freebies and sweepstakes.
agreed – bingo sucks, course I have never given it an honest effort, but Im confident the results wouldnt vary much.
Bingo income builds very, very gradually. It was starting to be on the right track, slower even than poker but moving, until more and more Bingo sites popped up and diluted the players. Now they have fallen into the bonus trap, and it has ruined the one virtue of Bingo players: Loyalty.
Used to be you got a player to play at a certain hall, they made friends there in chat and stayed put. With the onslaught of new places offering shiny bonuses, this has changed and now the cost of aquisition is too high.
I am deep into Bingo and have a lot of ladies in my newsletter and the bingo on G&C has a very large following, (accumulated over the years – I had a Bingo game long before they became commom) but Bingo is still a small fragment of the income I make from casinos or poker and I am not willing to put much money into promoting it.
I am still sticking with it – it does have the necessary ingredients to make a profitable business. The worst mistake made is to throw Bingo players and Casino players in one pot. They are definitely not the same in most cases. I hear many Bingo ladies tell me that gambling is a sin. Bingo players do not respond to the same kinds of advertising as casino players. They also do not hang out on casino portals.
I see Bingo as just starting out, and as still making many mistakes. I hope Bingo Halls see the light and concentrate on retention bonuses rather than huge newbie bonuses. Above all, Bingo ladies like to play and socialize. They like to build up a circle of friends. They like to have the hall on the computer while they go about their daily business at home and sit down and play a few cards here and there all day, chatting with their girlfriends.
Everyone likes to win money, and winners should be frequent and celebrated. I know that slots are the backbone of many a Bingo Hall, but this is by default. Slots is a solitary game and it takes away from the community sense that would make a Hall sticky.
Bingo needs to work on stickyness, not aquisition. And it is not for the impatient.
ok, we don’t primary target bingo or poker, however we won some prizes for most registrations sent.
I agree with Dominique, and my 2c:
How well do you do with Bingo relative to casinos and poker?
– under 10% relative to casinos.
can be compared with poker revenue.For bingo, do you chose CPA or revenue share?
revenue share – if you still looking for long time profit. but depend.
What are the best bingo sites to promote?
Not all bingo aff. programs convert: try to send your bingo traffic to Bingo Reward, Bingo Royalty,
affiliate4bingo, bingos and bingopromoter first.Regards,
vd752I’m going to chime in with a Bingo Reward recommendation too. Larry runs a good affiliate program.
I have to get in line with the ones who think it´s slow.
I have traffic but the convert is slow. :crazy:Thanks for everyone’s reply. (I love this forum!). I think I’ll put bingo on the back-burner for now. I currently only promote 3 casinos. I guess I’ll add a few more.
Dom, well said!
Indeed, comparing bingo to casino is like comparing a shark to a whale. Granted they both feed, and boy do they feed, but certainly in very different quantities.
Bingo is seen more as a pastime than a gambling activity. The typical characteristic of a bingo player is that they play with less money, average deposit falling anywhere between $20 – $25, they are typically attracted by the social atmosphere of the bingo hall and specifically the community “feel” generated by the chat rooms. And as Dom mentioned, they tend to be very loyal, typically females aged between 35 to 55 years of age (70%) and also enjoy playing slots games. Furthermore, bingo players have a much lower fraud rate than casinos and are more consistent in their depositing behaviour.
Thus cross marketing between bingo and casino tends to work well with slots-oriented traffic. But as you can see from the above description, the markets are very different indeed and to be successful in promoting bingo, one would certainly need to segment the market and advertise appropriately. Simply throwing a bingo banner among the heavy casino promotions will most likely not yield good results. You can correct me if I’m wrong.
In terms of how lucrative it is, well perhaps you can judge for yourself. In 2001, the land based bingo industry generated over $11 billion turnover. Furthermore, estimates have bingo as the fastest growing sector in online gaming due to the high customer retention.
So as they say, “different strokes for different folks” but one thing’s for sure, if you’re interested in promoting bingo, the one thing this should tell you is that it is very different from casino.
Cheers.
Sara
Gaming Partners Affiliate Network
http://www.gamingpartners.com
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Kiwi Casino: http://www.kiwicasino.com
Kiwi Bingo: http://www.kiwibingo.com
Tiki Bingo: http://www.tikibingo.commsn: [email protected]
Anybody knows about bingo programs offering CPA?
I’m an posting from an affiliate manager position, so of course, I have a vested interest in bingo. But to answer your question about how bingo compares to casino revenue, I can tell you from our end that bingo is growing much faster than casino revenue.
To put it in perspective, bingo sites today are where the casino sites were in 1997. At that time, there were only a handlful of online casinos and there was tremendous amount of growth over the next few years. By comparison, there are now thousands of online casinos (nobody knows how many) and the market is much more “mature,” i.e., slow growing.
Now I know that flies in the face of many of your personal experiences with sending traffic to bingo sites, but I am looking at the bottom line that we see on our end. Overall revenues and profit at BingoHall.com have increseased dramatically over the past year compared to WinwardCasino.com, which is still growing, but at a slower rate.
I think the key to success in bingo is to build bingo-specific websites and communities. That has also been the key to success in the poker world as well.
If you don’t want to mess with building a bingo-specific site, try sending some of your slot player traffic to bingo, because about 50% of our revenue at the bingo sites come from slot players. We offer slots and video poker at BingoHall.com, in addition to bingo.
This post is not intended to “spam” our sites, I just wanted to give you some feedback from an operator’s point of view.
Managers are welcome in all discussions, actually we really appreciate the input.
The only thing we don’t like in the forums is a post that is just self praise – that belongs in the respective casino/bingo/poker program forum.
I want to encourage managers to be more active and give input in many more threads.
It gives us another perspective, and it builds community. We are all one community. If we didn’t want you guys to post here, we would simply lock you out like another place does.
Not going to happen here – we like hearing your comments on everything. :colgate:
On most of my bingo sites i have no deposit casino sections, and these casinos convert pretty good!
Best affiliate bingo program to suggest is bingoreward.com, best casino program is referback.com
