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Hi Alex, good question.
I obviously can’t give us confidential numbers but from my experience, traditionally its about 20-25% of total profit.
However, I believe this number is growing and affiliate marketing will become the main source of income for most operators in the next few years.
Maybe a poll is in order for this?
@bonustreak 155003 wrote:
Maybe a poll is in order for this?
Added – although not sure I got the wording right :sarcasm:
Very cool idea btw Alex, thanks for coming up with this:wavey:
I do know that with some properties it’s between 60 to 80 % – but it does vary widely and depends on the age of the property and all kinds of things.
From my own personal experience I have noticed between 30-40% of new traffic being driven by affiliates, so their importance would be 30-40%.
My two cents,
I think one of the CEO’s at CAP Euro said affs bring in about 20% of their business. If I remember correctly (which might not be the case) he considered this to be slightly below average so Chris’s 25% sounds about right.
Lets wonder to how they classify things.. like CPA? do they do a one off write off for CPA payments and keep the billions earned after as Affiliate earnings or not?
I cant believe people still CPA!
As a general rule, I think the bigger the group the less their reliance on affiliates. Simple function of their ability to acquire players themselves.
I am told it can be as low as 15% – 20% for some of the really big groups.
Rhe small casinos on the other hand need the affiliates and some are extremely reliant on us (you wouldn’t think so considering the antics some of them get up to).
Yep, I also wonder about these numbers and find this 20% very suspicious.
Say poker. If you’re Full Tilt Poker, Pokerstars or Party and your name and advertisements are plastered all over, and you get free TV promotion from players wearing your cap and shirt, you have so much exposure you could easily live without affiliates is my guess.
But that’s just 3 companies. There are dozens of other poker rooms that have zero exposure, zilch, none. How do they get only 20-40% of their clients through affiliates? I find that difficult to believe, honestly.
Hell lots of companies have so little exposure that I myself didn’t know about them until recently even though my #1 market is small (french sportsbetting websites). Perhaps they have more exposure in Europe but here in North America and generally on the web, they are invisible aside from being promoted from affiliate websites.
I’m much more comfortable with the 60-80% average.
Interesting poll! I also think it depends on how big the brand is. The bigger they are they need affiliates less.
It also depends on the local market. In Sweden were I live, Betsson, Expekt and Unibet are the biggest brands but in other countries nobody knows about them at al.
Very high IMO.
That’s the only reason because the firms (not only in this biz) are spending big money trying to expand their affiliate programs.
For a given company is impossible to dominate the serps, and the offline advertising and PPC is restricted for some niches.
This is why the aff marketing biz is an online activity only.
There’s not offline room for usHi all,
I think Just Red called it.
we’re damn important to them out of the gate until they get enough money under their belts they don’t need us anymore and then I think some actually come to resent the fact we are still making residuals and they forget that they’d never have that player if we hadn’t sent them in the first place.
A great example of this are the aff programs that later added the clause about having to send a quota of players every month or 3 months ….. and yes even if its one that’s still not what the bargain was in the first place.
but of course programs can afford to change that term at a later date once they can afford to lose a few affs that won’t bow to such arm-bending as quotas.
Once they reach a point of branding that they are commonly known when that niche is mentioned .. they reach a point where affs are probably more trouble than worth … because they forget who it was that helped them reach that peak and all we want is what we agreed to way back when that program was struggling and kissing ass to get listed.
Hi bb1webs ….good to see you posting again !
I know exactly what you mean.
Programs having terms containing – we do not need you affiliates if you do not promote us anymore – should be penalized and removed from the CAP.
What’s wrong with retirement and still earning commissions, players are 4 life have we been told?
Thank G we have a “barking” buddy and his friends who we can be proud of if we are facing difficulties with these programs.
The same as the general commission for affiliates: 25-35%
