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Hi Rob
How have you been? I have never used that tool but if you love stats and analysis give it a go. It never hurts to experiment, especially when the information will be valuable for your website.
It’s as good as any of the pay A/B testing tools out there.
Is this a tool from google or from a 3 party?
BradMy last job I used it a lot over about a year and it works very well.
However, in order to get a truly valid test you really need to send at least 20k unique visitors to the page you are testing, in fact the more visitors the better.
Its not the best solution on the market, but its definitely the best free solution on the market.
Someone mentioned A/B testing the tool also does multi-variate testing as well.
Yes, It’s a great free tool that allow multivariate testing (test multiple variables).
I would use it with pure ‘White Hat’ sites and remember that Google owns the data. They share it among their applications. You can’t take it with you anywhere else.
