- This topic is empty.
-
Posts
-
Whats bridge pages…lol
@bonustreak 224016 wrote:
Whats bridge pages…lol
Bridge pages are used to advertise on PPC for gaming terms in Google.
Edd – I know there was a recent change which brought most of the pages down for major keywords – however a lot of the long tail terms are still live. I’m curious as to what you’re noticing?
Hi Warren,
I have Google White listing for several gaming sites and go after a wide variety of keywords. Google has stopped all of these sites due to ‘Bridge Pages’.
Basically a bridge page is one where the ‘intention’ is to point a visitor to another site. This means any review page is a bridge page. In fact this is a strange one because an affiliate’s entire site in one way or another is trying to get visitors to other sites.
Well Google, as we all know, doesn’t like affiliates as we spam up there SERPS.
So there’s the issue.
Although Google have a bloody cheek as they have bridge pages themselves:
Google don’t want affiliate sites where you are moved to the product/operator, they don’t want any aff links just content, they want the visitor to stay on site i.e. the operator themselves.
There is more to this and I am in conversation with Google to resolve this for my sites. I was just wondering whether anyone else had these issues.
Edd
Yes I have had this as well with my whitelisted UK ads. There is some stuff you can do to minimise the impact, but generally speaking there will only be certain affiliate type stuff you can promote. Depending on what sort of stuff you were trying to advertise before, there may be ways to optimise it to get back – send me a PM and I will look at your pages if you like.
Google is definitely biased towards some of the big boys e.g. how this is not a bridging page I will never understand: Online Casino Guide – Best UK Online Casinos by CasinoChoice.co.uk . I guess the rules don’t apply if you spend £1m + a year!
