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We have found it to be accurate within +/- 20%. It should be used for directional research.
It is important to remember that the results you are seeing for your own website in Google likely differ to others because of the personalization that Google now does. Try signing out of Google and seeing where your site ranks and also do the same using a proxy server.
I find that the Google Adwords keyword tool isn’t as accurate as Bing’s Adcenter tool. For example, if a keyword has less than 1000 “broad” searches, they will round it off to “485 monthly searches”. Where as Adcenter will give you the exact amount of the previous month’s queries for that same keyword.
@Warren 230008 wrote:
It is important to remember that the results you are seeing for your own website in Google likely differ to others because of the personalization that Google now does. Try signing out of Google and seeing where your site ranks and also do the same using a proxy server.
I use rank checker addon for firefox to check my serp positions and its a legit no1, thanks casinorep, il be taking a look at that tool, cheers
I also use SEO Book Keyword tool.
Its more accurate than using google.com/trends, but Google Adwords isn’t very accurate either. According to the Adwords keyword tool, best casino and best casinos get a decent amount of traffic (but this certainly not true).
I like to use my own logic when trying to work out the best keywords, its usually pretty accurate. For example, you don’t need any research to know that “casino”, “casinos”, and “online casinos”, “online gambling”, “poker”, and “online poker” are very popular keywords. I like to target huge keywords so I know for sure I will definitely get traffic, and there is no guesswork about keyword popularity
