- This topic is empty.
-
Posts
-
The money makers here stick near solely to SEO, but remember there are other terms you can target outside of the regular terms. Some less competitive yet highly effective terms could be ‘wheel of fortune slot machine’, or ‘winning roulette strategy’.
Okey, thanks for your answer.
Yea i know its some less comptetive terms too, but i have tested to go after some other but it havent worked well for me so far. However the “big” terms bringing in moore traffic but its still very little. I have to keep testing i guess…
Someone else have any good idea for alternative way to market online casinos, or is it any good PPC program who still allows it?
Christopher
MrG;199509 wrote:Someone else have any good idea for alternative way to market online casinos, or is it any good PPC program who still allows it?Hi Mr G, and welcome to the forum.
Here in the UK, all three of the major search engines all allow PPC activity on Gambling-related keywords (those three being Google, Yahoo! and MSN). As i’m unsure as to your location or where you would be looking to target, it’s difficult to determine which PPC strategies would be suitable for you. Where are you located and which markets are you looking to target?
If you do look to use PPC to acquire new visitors to your site, please be aware that it is often very expensive. In Bingo for example, the most searched for keyword is Bingo itself, and you’ll need to pay up to £20 per click just to stay on page 1. After Bingo, each keyword is searched much less often, but is invariably cheaper.
If you do decide to use PPC as a tool, I would advise that you create an extensive long-tail keyword list. Long-tail means keywords which aren’t as popular, but if you get enough of them they could supply a steady supply of traffic. A good example could be;
bingo sign up bonus UK
bingo sign up bonuses
bingo sites with chat functions
bingo websites with chat functions
bingo reveiws (deliberate misspelling)As you can see, you’d probably need thousands of these types of keywords to get a steady supply of traffic, as they’ll only be searched for a few times per month. But that traffic will be cheap, it will convert quicker that a generic keyword like Bingo, and if you convert a few of those players while keeping your PPC costs low, you will make a profit.
Just be sure to offer the visitors content that will help them convert, and keep an eye on performing vs non-performing keywords, and you should be fine. I’d definately advise reading up on the topic in more detail before diving in, but as there are many ‘free adwords vouchers’ floating round on the net, i’d also recommend just getting your hands dirty and giving it a bash.
Good luck.
Baggsy
Alternatively make a huge push with an offline campaign that draws people to your site. Striking a deal with a garage on MOT’s/services. You advertise offline that you will pay for the MOT if they sign up and deposit at a given operator. Ensure you get a hybrid deal from the operator so your costs are covered over time and you benefit from future gaming by the customer.
Getting 5000 a5 leaflets costs me about £125 and striking a deal with a garage wouldn’t be difficult. Its just a case of stopping fraudulent players claiming free MOT’s. Though if you speak with your AM they should support you in approaching it without breaching data protection.
Thats just one idea, if you think creatively you could get loads more. I think the thing to remember is most of the big money is probably made by the people getting into this industry when it boomed. They have highly effective SEO practices that makes it challenging to compete with. But…… you are your own master offline as people are making so much online they feel they don’t need to bother with that aspect.
Snowy220
Hi
Thanks for your answers, and sorry for my late reply!
Baggsy: A problem is that my website is on swedish, which decrease my opportunities for PPC advertising, however i was thinking i maybe should translate my website into english, it isnt very much content by now so i dont think it will be to much work.
You can take a look of my website here if you want:
I have also never used PPC advertising before, but i have read quite much about it, and as you mentioned i will only go for many and longer phrases, which also will result in moore targeted traffic.
Snowy220: Thanks for your help, but i need to know moore excactly what “MOT” and means, what you mean with “5000 a5 leaflets”? Sorry for me being a noob lol:cappy:
Hi
Ok no worries about the bits lost in translation. An MOT is a statutory vehicle inspection that all UK vehicles have to have. They cost about £40.00 So in Sweden you should find something similar. I know nothing about Sweden so any advice I may give could fall into the realms of stereotyping :3eyes: But if you have a think I am sure there are partnerships that could be forged from a completely separate business. Its like profiling your customer. I know all my customers eat, drink, sleep. Just from those basics I could strike deals of some description with Cafe, restaurants, hotels etc. If I am looking for a wealth bracket I could look at other factors like my clients will probably drive, go abroad, have a mobile phone etc…
It may sound like hard work but I guarantee you that doing something colaboartively or localised could get you results quicker than pure SEO in a tough market.
With regard to a5. Its the size of the paper the leaflets are printed on. approx 15cm by 10cm
Hope that gives you something alternative! Good luck
Those are good ideas Snowy. I’ve been thinking of creating scratchcards for my mum’s hairdressers shop where the girls getting their haircut can win prizes from my Bingo affiliate site including hair straighteners and, believe it or not….. a sign up bonus from Blackpool Club Bingo…….!!!!!:woohoo:
MrG;199650 wrote:Baggsy… i was thinking i maybe should translate my website into english, it isnt very much content by now so i dont think it will be to much work.MrG, would you be translating your site to target the British market? Personally, I wouldn’t recommend this strategy. The British bingo market is the most competitive bingo market in the world, and it’s a VERY hard nut to crack. Lots of affiliates are looking to get OUT of the British market and into Europe, not the other way around…!
As Snowy said, a lot of the big players were making a lot of money very early, and maintain very high rankings in Google. That’s not to say there’s no more money to be made, but for a newbie there a probably easier routes to take than attack the UK google results pages for bingo terms from a Swedish base.MrG;199650 wrote:but i need to know moore excactly what “MOT” and means, what you mean with “5000 a5 leaflets”? Sorry for me being a noob lol:cappy:I’m from the UK and I don’t know what MOT stands for….! I know what it is, but what the letters stand for – no idea. Spot the non-driver….
snowy220;199652 wrote:…I know nothing about Sweden so any advice I may give could fall into the realms of stereotyping :3eyes:I’ve heard they all drive Saabs and Volvos so only go for an MOT once a decade…
While listening to Abba.
And being blonde.
snowy220;199652 wrote:HiOk no worries about the bits lost in translation. An MOT is a statutory vehicle inspection that all UK vehicles have to have. They cost about £40.00 So in Sweden you should find something similar. I know nothing about Sweden so any advice I may give could fall into the realms of stereotyping :3eyes: But if you have a think I am sure there are partnerships that could be forged from a completely separate business. Its like profiling your customer. I know all my customers eat, drink, sleep. Just from those basics I could strike deals of some description with Cafe, restaurants, hotels etc. If I am looking for a wealth bracket I could look at other factors like my clients will probably drive, go abroad, have a mobile phone etc…
It may sound like hard work but I guarantee you that doing something colaboartively or localised could get you results quicker than pure SEO in a tough market.
With regard to a5. Its the size of the paper the leaflets are printed on. approx 15cm by 10cm
Hope that gives you something alternative! Good luck
snowy220: Okey, now i understand.
Very inspirational:) Yeah the only option is maybe to think outside the box and make a offline campaign like that. You have tested it and it works good? I just wonder how do you check wich persons have deposited or not at the casino in your campagin, to not get people cheating with the free MOT offer?
Bagsy: The main reason to translate my website into english, was so i could be able to use PPC, which seems to be allowed only in the english market. My website will of course also still be availble on a swedish version. It is casino-related and not about Bingo, anyway the casino market is probably moore competetive.
The good bonus deal is already fixed, i get a CPA on $200 for 2 casinos in the fortune lounge group and a player only need to deposit. So now, some steady traffic to these links could really result in some good money:santa2:
I study on a big university so i thought; why not put up posters with a sort of a campaign for my casino website, and as you mentioned before – give them an extra sort of gift. For example, a free 6 month subscription to a magazine or something.
I will keep develop this, but could be worth a try:)
I think your idea for students is great. You have a captive audience!!! So I’m guessing you may be a student. Think what would entice you. A free meal? Magazine subscription, Hair cut, Cinema tickets, itunes vouchers?
I am in the process of starting a hair cut deal aimed at women for a bingo operator. This is being trialed over a small localised. If successful I aim to take it further. The issue of fraud protection is a tricky one and I am going to ask all users to email me with sign up date and time and user name. Once this is recieved and verifiyed I’ll send out a voucher. Also informing the salon. This is labour intensive at the moment and would not be practicle on a larger scale. Its a learning curve!!
Baggsy, be very careful before you jump into bed with Blackpool Bingo or Casino. They are owned by C-Pays and C-pays is a rougue outfit. They have a long history of screwing over affiliates and refusing to pay CPA deals.
They make offers to new affiliates sound amazing and lucrative to only toss in terms later on that all but eliminates any revenue your players generated and will claim fraud etc.
I myself had them change my ability to read stats, had my AM ask for my password etc. Do yourself a favor and look for a more reputable program and my advice would be to not even promote any c-pays programs at all.
