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First three months with higher rev share would be the best for super affiliates i think. I dont really care about those offers because you can get better deals also later showing that you got some serious traffic..
Hi Pjotter, thanks so much for asking this question. Since I interface with many of the affiliate programs and give suggestions for offers such as these, I ‘m very interested in seeing the feedback here.
Would love to hear ideas of what offers would be more attractive than the “first 3 months” offer? Would it be just a higher lifetime rev share? Or maybe a bonus for reaching a certain number of depositors? And what else?
Great thread…and look forward to passing this on to affiliate programs.
I agree that the short term big bonuses are good for super affiliates only. For us common folk I think a one year higher rev share or CPA offer would work out well. It generally takes 3-4 months before we can see how things are going with new programs. Personally I’d rather have 50% of something than 100% of nothing.
Another option is slightly higher rev share plus a $75 or so CPA deal for 6-12 months or permanent if you can get it. This way you should make enough to pay for reviews on the new sites, buy links, keep some earnings, etc. We agreed on one of these at LAC this year and while the rev share income has been low the small CPA has made the deal a good one.
My last suggestion only really works for sites that are inbetween the average site and the super affiliate site. ie good traffic but not a monster either. You also wouldn’t use this with a household name like Pokerstars. This is for new entries into the gaming space. Ask for $ up front in order to list them on your site. Not every program will do this but if you show good traffic #’s they’ll pay you to be listed in the top 10 or whatever you use. Just make sure you define the length of the top listing. You don’t want a non performer to be listed #1 forever. How much you ask for is up to you but we’ve usually asked for $500 a month + high CPA on min deposit for a #1 poker listing.
Reminds me of all the legal commercials that go something like this >
“If you have an injury and or ailment give us a call we want to get you the help you deserve” … interpretation “If you have got any money coming we want part of it” …
I have started intrepreting invitations to join affiliate programs etc as “join us today so we can shave you tomorrow” …
If a program wants to be on my site(s) they can do a media buy – aka flat rate advertising plan. Seriously, why should they get free exposure, free clicks and in most cases free players?
IMO 5-7 years ago trust was much better than it is in todays marketplace – unfortunately I don’t have much faith in it today.
I would choose 25% rev. share on genuine audited profits anytime
I agree there is not a lot of trust programs doing the right thing, would be nice to see some audits again.
@Megan 241112 wrote:
Would love to hear ideas of what offers would be more attractive than the “first 3 months” offer? Would it be just a higher lifetime rev share? Or maybe a bonus for reaching a certain number of depositors? And what else?
A bonus for reaching a certain number of depositors seems like a better offer, yes. Or perhaps an offer like Wagerjunction’s:
“… WagerJunction has pioneered a new incentive offer for its partners who have the opportunity to earn 60% Rev Share for a full month of their choice for a single month each year. Directing traffic to our partner casinos is profitable and all you need to do is advise us in the preceeding month that you want to make the following month your 60% month. We will then change your revshare to 60% at the beggining of the month for that entire month. …”
This is great feedback, thanks for all who are sharing. I’ll be sure to pass this on to our operators as well. If there are any other suggestions I can pass along, feel free to post those as well!
I stand corrected guys , talk to me about a proper CPA/REV agreement, I really encourage new affiliates .
We have discussed as a company offering a larger initial Rev-Share commission but come to the same conclusion…at the end of the 3 months when we cut the Rev Share back how will Affiliates react to it.
So we have continued to vote against the idea, this is great feedback from Affiliates because it confirms what we suspected all along, it would upset Affiliates after the fact. As an operator offering more than 30% -35% commission is taking a big risk because once you take out operational experiences and processing fees your bottom line profit margin is dangerously diminished.
The idea is to have a partnership where both parties benefit.
So QUESTIONS to AFFILIATES:
1. As an Affiliate what Rev-Share percentage do you feel is fair and encourages you to push the brand?
2. What are the other factors that you take into consideration when pushing a brand?
Cheers,
Marty
A fascinating thread. Thanks for starting it.
Interesting for me because by day I’m affiliate manager, by night an affiliate
which gives me the added advantage of wearing both hats.1. As an affiliate I’d want a tenancy fee but understand that if I don’t deliver profitable players then the affiliate manager won’t repeat their spend with me.
2. As an affiliate manager I’m happy to do tenancy fees but only for the right sites. And only continue it if they perform.
Mixing this with the rev share model for me is perfect on both counts because…
1. As an affiliate it gives me some upfront cash to justify me putting one brand above another and also I get the reward of benefiting from the increase in traffic I’ll then send it.
2. As an affiliate manager I can put the tenancy down to ‘advertising’ and use it to get our brand out there. Whilst also minimising the over exposure risk with a good rev share deal.
Personally I’ve been burned too often on CPAs (with both hats on) so try to steer clear of those. Unfortunately there are a lot of charlatans out there who try to abuse the system and they ruin it for everyone else – on both sides.
Not sure that this really responds to the thrust of this thread buy I think a realistic tenancy fee is more attractive than 3 months increased rev share.
As an affiliate I feel anything above 30% is fair but obviously not good enough for the top spots. Other things I like to see in a program include responsive affiliate managers, punctual payment, my preferred payment option & no negative carryover. In fact payment method is a deal breaker.
@Caseym 241474 wrote:
As an affiliate I feel anything above 30% is fair but obviously not good enough for the top spots. Other things I like to see in a program include responsive affiliate managers, punctual payment, my preferred payment option & no negative carryover. In fact payment method is a deal breaker.
Caseym, this is great information, and you bring up a great point, in fact I would love to hear –
What are other DEAL BREAKERS for affiliates when you are considering an affiliate program?
