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These are two different business models – and both work.
As long as you are sure the affiliate programs you are using are trusted ones then 4 or 5 is fine. The type of site you have can also help you determine this, of course if it was a bonus portal you would probably list more than that.
I think promoting only 4 or 5 brands is a good idea when starting out, however finding which brands to promote is the problem. It may be better to try several more than 5 brands for a few months and gradually get rid of the ones that don’t convert until you 5 that are all good. Then try adding more brands one at a time until you have maybe a dozen that all convert
@CasinoBonanza 219399 wrote:
I think promoting only 4 or 5 brands is a good idea when starting out, however finding which brands to promote is the problem. It may be better to try several more than 5 brands for a few months and gradually get rid of the ones that don’t convert until you 5 that are all good. Then try adding more brands one at a time until you have maybe a dozen that all convert
That’s a nice way of putting it, straight out in the open. Doing the process of elimination leaves you the best item you have.
It will be an advantage financially as you can concentrate on promoting less brands.
I don’t believe in promoting just a few brands at all anymore nowadays. It was a good thing back in the day, but now you have programs do unexpected things like Grand Prive did, and slot power and several others. Close shop in the dark of the night and abscond with your money and your players.
I just don’t have the trust anymore – I may like a number of affiliate managers a whole lot, but at the end of the day, they have no say-so when it comes to company decisions.
I put my eggs in many different baskets.
On rev share, it’s now like you are buying stock in the company, expecting future revenues from your investment, the players you send. But you cannot view the company records. It’s a blind bet.
Of course on CPA you could care less, you have no further investment. But you also have no residual income at all…
