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My first site Best Online Casino Directory, which sat 1st page for “online casino” and other good terms at Google for over a year and a half, did not have ANY bonus info on it. Just payouts in the left hand column… I chose to emphasize the unique features of each casino rather than list the bonus offers. A bonus is a bonus, every casino has one and if the visitor is interested in that casino, most times, they are going there with or without a bonus.
My thinking was – since i didnt think that the bonus was the major factor in my visitors decision to play at a certain casino I figured they could find out about the bonus on the casinos index page.
I have always seen a bonus as a sweetener only.
That site did REAL well without any bonus info with the exception of a few banners on the homepage.
I agree. I have not had bonus information (except for banners, of which I have few) and haven’t had a problem gaining players.
I now have bonus information and even though those pages are indexed and ranking well, I do not receive the bulk of my players through them. In fact, very few compared to the other pages.
I normally dont list sign up bonuses for another reason entirely. I’m just too lazy to update pages.
I haven’t seen a decline in signups because of this. I dont think players even bother reading the copy anyway, they just click on the banner and hope for the best. Kind of like the i’m feeling lucky button on google.
Today I analyzed all of my outbound clicks for the past few months, and I found something interesting. It seems as though people (on my site, anyway) actually prefer lower bonus amounts!
If you look at my casino bonuses page, you will see that I have the bonus amounts ordered from highest to lowest. As it turns out, not many people click out to the casinos at the top of the list. As you move down the list, the number of outbound clicks increases. Cherry Casino ($30 bonus, bottom of the list) is clicked the most often. :notify:
strong loyalty scheme detail
that’s the way to go. The Prof said to me (a 100 yrs ago or so
) that i’d make the majority of my money off of a few big players, and I think he was right not only in my case, but for a large majority of us.of course, the size of an aff you are: would make it a relative thing as to what you considered a “few” big players. but I think it holds true at any level.
That said: and apparently what the casinos still fail to realize (of its importance) is that what ought to be done is more emphasis be put on retention, and rewarding loyalty; than on bringing in the unknown.
bird in the hand vs two in the bush sort of thing. Yet the casinos seem to be victim of the very thing they hold over their customers; which is the promise of what COULD happen.
That’s all good and well, but it should be treated more as an after thought in respect to the resources spent on the birds in hand.
The bonuses will always be there however (IMHO) … and I can totally see why. if I had a casino I’d be wanting to do something special for people that came and played at my place too. And of course it looks a lot better if you can offer that to people upfront instead of them having to wait and find out after the fact.
the fly in the ointment to that however is the bonus chasers. they force the casinos to implement play-thru restrictions and that breeds both mistrust from players when the misunderstand the rules and see things go against them in an unpleasant way as well as the op for unscrupulous casinos to use the legit need for play thru requirements … as a way to trap players money into a deal where all but the very luckiest of people are ever able to meet the requirements needed to be able to cash-out.
Hey I totally agree with you Sim. The main reason I don’t want to deposit on an online casino is because of cashout requirements.
I beg to differ.
Every casino offers a sign-up bonus, and it’s for a reason – everybody loves “free stuff”. I do list the highest bonuses casinos offer for reasons such as:
looking for a whale (you have to deposit 1000 to get the 1000 bonus);
higher bonus means that the player could play longer with less money, thus check out the casino without spending tons of money.Although I have never seen a player trying to leave the casino after just 1 deposit, I am sure it happens every now and then.
At the same time, I think people should have a choice and I do my best to educate them that they do not have to get the bonus. And I have never had a player emailling customer service to stop giving them bonuses every time they deposit (as far as I know).Funny story – a few years back I won a 27K jackpot with my bonus money. It was very easy to meet the wagering requrements :happydanc
I still think casinos would do well to offer a choice.
Take your bonus up front with wagering requirements or take it as loyalty reward without WR.
Any program I approve of does this I will run with it.
