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Well, the article is about click tracking – it’s conversions on our sites, not the casino site.
What would be ultimately interesting is to track the conversions on the casino site, and that is, of course, impossible.
Even when we know how many players clicked through from our site, we still will never know if they are properly tracked to us on the casino site.
That we can only do with sending people there to make deposits and having them tell us…
So even with good click tracking, we are still dealing with blind trust on the level that actually results in cash.
Yes, you can make an educated guess based on clicks, but you will never know if there were whales you just don’t see and whatnot.
If there were ever a way for programs to subject themselves to actual accounting probes, I bet the programs taking advantage of this would win out by miles over the ones that don’t. Affs would flock there.
It’s an interesting issue. Actually, from an Operator’s Point of View…I’m sometimes worried that my Affiliates aren’t using the appropriate code to ENSURE that the players they send are tracked properly. I usually take some time to check my Affiliates’ sites to make sure. To me, if you guys are getting paid, I’m getting paid and everyone’s happy.
So first thing is to make sure you’re talking to your AM to get the technical stuff right. The second thing you can do is to ask your AM about their conversion rates in general – from there you can might be able to get a good idea of clicks turning sign ups and sign ups turning to deposits.
