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Everybody’s being very cautious about marketing this way.
Those social sites are primarily furnished with children under 18.
We don’t need a blow-up at this stage of the legal game.
ntaus
@ntaus8 186814 wrote:
Everybody’s being very cautious about marketing this way.
Those social sites are primarily furnished with children under 18.
We don’t need a blow-up at this stage of the legal game.
ntaus
Interesting point. I think that may be true for myspace and possibly bebo, however, looking back at facebook’s history particularly, it was originally open to only college students so it had a good starting point of members who were above the age of 18. Since they opened the network to everyone not long ago, minors have begun signing up, but from the demographics below it shows that there is still a very large market of people above the age of 18 internationally using facebook. It seems that there is still a very good size market that can be tackled by affiliates considering the fact that facebook recently hit 100 million users.
http://radar.oreilly.com/2008/09/facebook-growth-by-age-group-s.html
Thanks for posting that Arjun! I kind of cut back on my facebook marketing because of the under age audience, but I do plan on ramping it up next year.
On Facebook I haven’t done anything persoanlly yet just stuff for industry such asiGaming Notworkers which is all about offcial and unofficial networking events – I actually created a group for the ASOP this weekend which I didn’t tell anyone about and already it has 6 members which is why I love facebook as it is so viral….
An issue I dohave with Facebook is that a lot of people create groups/events/applicatons etc that really have zero added benefit from their site/brand already – I do understand that it is a aquisition stratergy but simply throwing up a group is not going to suddenly get you lots of members of business – You need to offer a reason for them to join and then a reason to keep checking back which is very difficult
I have also started dabbling in Twitter which I really like – An example of one of my Twitters is CAP Events on Twitter
what kind of promotions specifically? i hear u cant do facebook ads due to the nature of the industry? am i wrong?
Like all these things there is therory and actual – In theory tyou can’t advertise but they do – Its just finding the way around it….
Good things I think you coudl use Facebook for
1 – If you have a community orientated site – You can reinforce thsi with a group but this also helps to aquire new players as well – No one quite understands the Facebook alrorithm yet but if you can get your group at the top of a good keyword in their search box this could be really useful for getting you exposure
2 – Events – Events don’t have to be offline – They can be onlien to so for example for a free roll you are organising – remeber Facebook is viral – The stats say that for every item that appears in a users news feed it is read by 32 other people so every person that says they are “attending” is giving you exposure to on average 32 more people
3. Use the thousands of Applications – There is loads out there you can use to promote your business just search and try them out – One I liek is Facebook Notes which is kind of a blog type software but I have seen people use it as PR release because you can teh tag people, events etc into it plus people can comment on it and again with the viral aspect of facebook these comments/tags go into their feed which again is seen by those 32 people….
4. Also look at building your own application – There are loads of companies out there that can help you with this and remember it doesn’t have to be complicated just original and sticky/interesting enough to become viral and used on a regular basis.
There is heaps more you can do – Just google and you will find loads of suggestions for Facebook and all teh other community type sites out there
also, another new feature that you can create is the fan club feature that they have on there for celebrities. You can basically join a “fan” type group to show that you are a fan of that particular celeb.
Basically, let’s say if your portal is freebets.com or something, you can create a page dedicated to that portal on facebook, and invite people to become your websites fan. This will in turn drive more traffic to your site as the word gets out across the network and you get more fans
These are some interesting points, I might have to take a look at it, all forms of advertising and getting players is good but is there much point with this type of facebook and social networking advertising unless you have a site with a forum, newsletter etc?
heimdall;187290 wrote:These are some interesting points, I might have to take a look at it, all forms of advertising and getting players is good but is there much point with this type of facebook and social networking advertising unless you have a site with a forum, newsletter etc?having a site with a newsletter is ALWAYS a plus from a marketing standpoint, IMO. As for having a forum, I don’t think it’s necessary since you’ll really want to use facebook to drive traffic through your site to sign up to whatever program. The more traffic that you drive, the more chances there are for conversion.
I still remember when I was in college, I was working while I was in class on my laptop. A guy next to me asked me what I do, and he then mentioned that he plays on full tilt. When I asked him how he found out about fulltilt, he said on his facebook mini-feed:hattip:
