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Hi,
I’m trying to gather some information on how other casino groups help retain their customers. I know programs keep a close eye on their customers and comp them shortly after they have a bad day within the casino but does anyone know of any other procedures programs use in order to keep their customers coming back?
Any feedback is very much appreciated.
Thanks,
Sending gifts (real-non virtual!) to new players and big players. Think about gifts that people will probably put on their computer desk so that they will always have your casino in front of them.
Personalized support – let the customer know that he’s in good hands.
Fast payouts ofcourse
Newsletters
Weekly bonuses and competitions
yes, gifts of course.
And personalized letters. With “special” recurring bonuses “just for you”. Maybe note the game they like to play. As personal as one can make it.
Also, I think letters should go out to all downloads that didn’t register, and registrations without deposits, making sure they did not trip over something in the process.
Thanks for the advice, we currently do some of the things suggested above but not all.
We’re always looking into ways to improve our retention rate so I appreciate your feedback.
You know that you are always more than welcome.
