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Lets put our heads together and make an impression on the casino groups.
1. We choose monthly one group which we will give the most exposure – all in the group will do this. Together we’ll send them so much new traffic their heads will spin.
2. We choose monthly who isn’t performing and lose them from all sites and ppc campaigns. Blackout.
I was comparing that effort to the scumware effort – and explaining why I didn’t think it would work.
regarding your statement about a lot of shaving taking place: if this is what you think, then why are you still promoting online casinos?
Sometimes I wonder. I guess it’s still easy money comparatively, and there are honest people out there also. I also like affiliates in general – they are an intelligent, independently thinking and enterprising bunch. Things I value in people.
I also, unlike many affiliates, do not believe that most shaving occurs at the program level. I think it occurs on the casino level, and the programs are likely not aware of it.
There have been a couple of cases where shaving was admitted to my face. So I am convinced some of it occurs.
I am suspicious of programs that are unable to accumulate a player base for the affiliate. Something is wrong there – bad marketing, bad treatment of players, shaving – no telling what the reason is from where I am sitting.
Laurent, I am not one of the people who constantly complain about shaving. I do complain about lack of retention though, or the lack of players returning after prolongued periods of time. I have direct contact with lots of players, and I do know that they return to casinos often after years of exploring other casinos.
When you have a well branded casino, one of the oldies, and you never have players from years gone by return, the player base of the affiliates has been stripped. The casinos that do not do this have programs that grow much faster – such as Referback. Referback still has all the affiliates they had when they started out, actively promoting them. That is what makes them strong. And they have these because they do accumulate a player base.
I hardly think that all the programs where this happens are aware of the players being stripped after periods of inactivity. These casinos are shooting themselves in the foot anyway. They lose the top affs, since they have usually been in business for a while and are not promoting anyone who doesn’t keep a player base for them.
I hope no one sees this as an argument between Laurent and me – this is a generic argument and Laurent just happened to post. None of this is aimed at Laurent ‘s Casinos or program. Just making that point perfectly clear.
While networking in Vegas more than one affiliate manager when asked about conversions stated a figure of 30:30:10 … one even claimed to produce 30:30:50. Needless to say when I heard that later figure I rolled my eyes. When I hear a program claim that 50% of downloads result in a real account I have to consider their overall integrity!
I personally have never even come close to a 30% click to download ratio! Hell if I was getting 300 downloads per 1000 clicks Id be pretty damn happy! Sad thing is I’m lucky if I can get 10% click to downloads and I assure you I produce GOOD quality traffic!
All we can do is deliver potential players to the casinos door step – if and when we accomplish that we have done our job – It is then up to the casino to get them depositing and keep them depositing! If they can not do so successfully then we need to send that potential player to a casino that will get the job done.
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Wanted to add that the 30:30:50 ratio was presented by a Playtech group ….
Laurent it’s important to note that there are three or four different sub conversations going on within this one thread. Dominique was addressing a suggestion by Fergie that an association be formed to address industry issues, this was a seperate idea/discussion then the original post about a drop off in Playtech performance over the past two months. Many of my comments were also directed towards that other sub conversation going on.
We appreciate your comments on the original topic and don’t want you to have the impression that your program is being accused of anything, in longer threads like this rambling and side discussions are inevitable and not intended to be offensive to anyone.
Well said, Professor, and necessary to say. Thanks.
