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Sounds like you are looking at Playtech Stats?
If you’re looking to measure the quality of your traffic I’d say that a good indicator would be clicks to real players…. understanding that the terminology differs from program to program.
Depending on what specifically we’re looking at with an affiliate we’ll look at a combination of clicks to registrations and registrations to new accounts (often look at this one to evaluate the quality of the traffic that the affiliates are sending through as well as operators’ ability to convert the registrations to new accounts).
There are a number of ways to analyze your stats …
You can compare the number of impressions it takes to get a click, the number of clicks it takes to get a download, the number of downloads it takes to get a depositor, profits divided by total number of players and so on …
A general ratio that a lot of the programs quote is 30:30:10 in percentages. That is to say that 30% of your impressions will generate a click, 30% of those clicks will generate a download and 10% of those downloads will generate an account.
Example: Lets say you give a particular banner 1000 impressions you would expect to get 300 clicks – approximately 90 downloads – and 9 real players using the general rule outlined above.
The better your traffic the higher those percentages will be
Hope that helps a bit
