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>> which is the better creative to use simplified and traditional.
please clarify your question
sorry didnt mean to be as clear as mud!
to clarify my question – I promote Ladbrokescasino
They offer banners for the chinese audience in 2 formats
Chinese simplified
Chinese traditionalI was just confused about it and wondering if it made any difference which ones you use
Hopefully now I am making more sense
Cheers
Chockee
The acceptance of Simplified is varied. Many oppose it to the Traditional language which is a more complex system of characters. The Simplified version is just that, a Simplified version of the complex Traditional language. The Simplified language is often used in mainland China while the Traditional language is still widely used in Taiwan, Hong Kong, etc.
If you only want to target mainland China, I would go for the Simplified banner(s). If you want a broader audience then I would go for the Traditional because those other areas won’t understand the Simplified language. If any of that made sense.
If Ladbrokes offers a way to ID each banner or tracks each banner separately automatically you can always run one for a few days and run the other for a few days and see which performs better.
yup makes sense (just about
)Cheers
Chockee
Good, because I almost confused myself typing it, lol.
The Simplified version has only been around for about 50 or 60 years, but is “gaining popularity” so to speak. Still there are many who prefer the Traditional writing.
If you target HK and Taiwan,
use Traditional
