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The player retention teams would probably not want to relinquish control of bonuses to affiliates. While they may be willing to create landing pages that dont feature a NEW player bonus I doubt wether any would allow us to dictate what they do to retain or incentivize active/exisiting players.
Our role as affiliates is to attract and pre sell new depositing players after they are passed off to the casino there is little we can or should do.
I’m the first to admit that many of the casino marketing teams know more about post-sales than me, but my beef is with them spending my money to do it and I have no control over it or in most cases any knowledge of it until it happens.
I wouldn’t suggest that total control is handed over to affiliates, rather, a bit of consultation instead.
I know what you are saying and I agree some of the casinos REALLY get carried away with the bonuses at our expense.
A good case in point would be RTG powered casinos where the managers often go crazy with comps and coupons. But I doubt the casino management will budge much on this issue.
BB1 is actually thinking along the same lines as me only he put it a bit better.
http://www.casinoaffiliateprograms.com/bb/showthread.php?s=&threadid=3070
In my experience you can ask your affiliate manager NOT to go overboard with bonuses to your players
/Janetwhen it comes to RTG, I would prefer no bonus of any kind be offered. Then maybe, just maybe, I could earn enough to at least pay for the traffic sent :rolleyes:
