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BetDirect was acquired by 32Red PLC a few months back. They have recently ( As of last week ) moved the BetDirect Poker Room onto MGS Prima Network and thus this enables you to promote it via 32Red Affiliates.
You will need to check with Lee or Kate regarding BetDirect Casino and Sportsbook and whether they will at some point be able to be promoted via 32Red Affiliates.
BetDirect Poker was previously on the International Poker Network.
Thx Webzcas..
I should have done some extra research.. Here is a news announcement from the 32red site.. Looks to me like everything will be availible in 32red aff in time..
Friday 2nd June 2006
32RED SNAPS UP BOOKIES BET DIRECT IN TIME FOR WORLD CUPUK Casino and Poker Operator 32Red Plc (xhttp://www.32Red.com) today announced the acquisition of Bet Direct (xhttp://www.BetDirect.net) from Sportech Plc, for a total of £11 million plus account liabilities.
Bet Direct is one of the largest independent telephone and internet betting businesses in the UK, offering telephone, internet, interactive TV and mobile sports betting, as well as online casino, poker and fixed odds games.
The buy-out of the Liverpool based firm brings with it a strong database of customers, as well as excellent infrastructure, notably employees, software and content feeds.Ed Ware, CEO of 32Red Plc, commented:
‘The acquisition of Bet Direct fits the strategic objectives of 32Red extremely well providing a much enlarged customer database and the ability to offer the full portfolio of betting and gaming products through a variety of distribution channels. Our combined UK focus has enabled both management teams to identify areas of marketing cross-over, area for review and customer recruitment and retention opportunities.’
‘We welcome the staff and management of Bet Direct to the Group and look forward to an exciting period of growth and development.’
Webzcas is right in that 32Red Plc bought BetDirect Ltd in June of this year and we are slowly migrating BetDirect Poker and BetDirect Casino products to Microgaming.
BetDirect Poker is now available to anyone who is a member of 32Red Affiliates and BetDirect Casino will be joining very soon – watch this space!
BetDirect Sportsbook will hopefully be added in time, but this is by no means definate – 32Red Affiliates is a bespoke programme, BetDirect Sportsbook is run via Orbis, with Casino and Poker via MGS.
32Red Affiliates is presently only compatible with MGS products, but this is something we are working on in order to be able to add other third party solutions in the future.
If you are a sportsbook affiilate wishing to add BetDirect to your mix, then please send an email to [email protected] where Mark Quayle will be able to help you.
I hope all of that helps… for those of you who are already members of 32Red Affiliates, you will be receiving more info later today. In the meantime if any of you have any questions, please feel free to drop Kate or I a line at [email protected]
Cheers,
LeeHi Lee,
Thanks for the update.. I also recieved the email, but I have a question…
Today I downloaded betdirect poker to see if it works and to use the nice sign up bonus, but when I tried to sign up I noticed that the sign up proces is still through betdirect and not through the MG pokersoftware.
While trying to sign up I had a little problem, because the netherlands aren’t allowed to sign up (at least I think, because it wasn’t in the countrylist) and I was also surpriced to see that the US isn’t in that list also..
Is this something that is going to change now that 32red owns betdirect? Or will betdirect continue the way they opperate now. (including not allowing countries to play and the sign up proces through betdirect instead of mg software)
Hi Chipeez,
Thanks for your reply, the situation with BetDirect is as follows…
BetDirect Sportsbook utilises a single wallet solution which allows a customer to move funds to the various gaming products on offer, from a single central account.
This means that due to legal reasons, BetDirect have had to exclude certain countries from account acceptance. The Netherlands are excluded due to the Dutch Government not wanting external agents taking bets from Dutch residents (the ‘Ladbrokes v De Lotto’ case in 2005 being the precedent and this has also been extended to cover casino bets).
With the current uncertainty surrounding the placing of Casino and Poker transactions from US residents, BetDirect have also excluded US customers from their products.
The technology behind the single, central wallet, means that BetDirect are unable to stop a customer placing a Sportsbook bet via his/her ‘One Account’ if that person were to reside in a country excluded from placing Sportsbook bets.
It is therefore safer for all concerned if those countries in question are omitted.
I hope this makes things clearer, as always if you would like to discuss this further then please feel free to drop me a PM or a line at [email protected]
Cheers,
Lee
