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I am not sure what you are comparing to, but would you say that a conversion from a signed up player to a depositing player of 4-5 % is amazing? Usually you have a higher conversion from signup to deposit then from click to signup, so what would that conversion be on then?
Just comparing some figures from our markets where we dont even have the languages, then we are at those figures, but we dont call it amazing, but might just be me that misunderstands your post.
Hey Henrik
of course our average STF is in the 10% range.
when targeting other verticals with a new niche we expect to see a much lower number than the optimal rate.our statistics show that there is a growing interest when it comes to casino traffic in scratch.
hope this made it clear for you.best wishes
I see Einat’s point Henrik, but what you should look more closely at is the impression to click, click to sign-up and sign-up to depositing player ratios. Impression to click will indicate how effective the GoScratch brand is at building interest from other niches, click to sign-up will show just how well GoScratch is convincing players to make what is obviously a big leap in interest compared to advertising a straight bingo platform on a bingo affiliate site. The key stat is obviously click to depositing player… the bit inbetween is academic to most affiliates – they don’t get paid on a sign-up. If you’re getting 1000 clicks with a 10% sign-up rate (which would be decent), that leads to 4 or 5 depositing players. Most affiliates won’t deem that a massive success… if your click to sign-up rate is 90% (which would be ridiculous) we’d be talking 36 to 45 depositing players – a handy return off 1000 clicks.
Henrik – we should build “King” as a niche – I bet our conversion rates would kick ass
