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I was just wondering if any of you would be willing to say what your average annual per player income is from various sites and all together. I’d also be interested in what the “graph” looks like of a typical player; for example, do they bring in half of the revenue all in the first two months and then taper off until they stop playing after a year or two? Obviously it varies an enormous amount from player to player, but I’d be interested in a sort of average.
I’m trying to decide between CPA and percentage revenues. I’m also trying to estimate the profit potential of my idea.
Thanks very much to anyone who can answer any of those questions!
anyone?
Or was that not something I’m supposed to ask?
It’s a very difficult decision to answer. Most casinos dont even break down the income by player. From the ones that do, i’d say that 10% of the players consist of 90% of the income.
Whether or not you should take CPA or a revenue share… i would go for revenue any day of the week. The only time i would consider a CPA is if it was at least $600 a player, and even then I would hesitate.
When it comes to poker or bingo players the profit difference between cpa and revenue share isn’t as significant.
Antoine
Originally posted by antoine
Whether or not you should take CPA or a revenue share… i would go for revenue any day of the week. The only time i would consider a CPA is if it was at least $600 a player, and even then I would hesitate.Antoine
Wow, so are you saying on average, a new player eventually brings you around $600?
And more like $200 for poker? (Since that’s around what the CPAs are)
Very helpful info antoine – thanks.
Most players dont bring in anything near $600. I have a lot of $25 players, but if you do your marketing right you should be able to land yourself some significant whales. These whales compensate for the smaller players.
I have players from 2000 still playing at some casinos.
Antoine
Well what I meant was, if on average (taking into account both the fish and the whales), people bring in $601, then it would be right to turn down a $600 CPA deal (except taking into consideration when you’re getting paid for each player).
So if you take the total amount you make, divided by the number of players you’ve signed up, it’s way over $200?
Yes, except for a few exceptions it’s usualy over $200. All microgaming casinos have a player value that is above that. When it comes to casinos powered by different software such as Odds On, Cryptologic, or RTG, you might want to consider the CPA option.
Antoine
$600/player!…Are you sure you’re talking about your net revenue? Sounds more like the figure that the casinos make to me.
In general, I see the casinos making $600~over $1000 per player, that’s probably why they’re offering about $150~$200/CPA. If you have a good volume of conversions, the CPA plans can be good since you get most of the money from the players upfront. On the other hand, if you’re only sending a low volume of players to the casino, then the percentage would probably be better, as you have a chance to hit a huge player and luck out that way.
I usually do both…some CPA and some on rev share. This way, I can sleep at night knowing that I’ll make some money even if the players win…LOL
