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First thing you have to consider is does particular affiliate has YOUR target group on his site. Offering an European public oriented site to work with US casino will not gain much results, especially now when all gaming companies are looking at Euro market as only true market.
From my experience (I’m promoting sportsbooks 99%), sport bettors are not very keen to join or play at poker sites; games and casinos are more likely to draw attention.
Second, what you have to offer that somebody else doesn’t have? Few lines are enough. emails starting with – “We are Internet based company since 1999…” are not interesting and 80% of affiliates will not even bother to read them through.
Instead, say what is your target market, what are the benefits for PLAYERS and affiliates alike.
From AFF point of view I want to know 4 crucial things;
1.) Commission – 25% is minimum, (if you are not a brand yet, will not pass)
2.) Negative carry over, Yes or No
3.) Do you offer support like custom made banners, unique promotions for specific affiliates etc
4.) Commission payments structure
