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I think the way Fortune divides it (a number of programs use the terms interchangeably) is affiliate versus media buy.
I sure don’t see how media buys are that different – I do both and see little difference. Perhaps we are a bit more locked into a certain time span as per contract when displaying a media buy.
Certainly I would cooperate with a program’s placement preferences regardless of which way they got to be where I placed their ad, especially in as far as not wanting to be in a certain spot.
Brad arranged with the campaign manager concerned to contact the publisher.
The link quoted by you was updated by the publisher and no longer routes to a Fortune Lounge casino or poker room.
Kind regards
Brett
