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This is nothing new, it’s been going on for years.
The few examples I know of (no, not giving details!) have gone quite wrong for the casinos who bought the sites. They don’t seem to understand the amount of work that goes into it.
Buying hundreds of “three page wonders” and then buying traffic for them was possible a few years ago, but isn’t now.
Doing blackhat techniques and spamming the search engines with hundreds of sites advertising certain properties has been done and casinos who do this risk being tossed out of google alltogether. You don’t see it anymore today.
And you can’t buy a popular site and just leave it sit.
Generally casinos soon see that they bit off more than they could chew and the practice really hasn’t spread in all these years.
I don’t find this disturbing at all. If the programs were any good at making affiliate sites why would they have to buy them? The other part of affs buying affs is just natural consolidation.
Just got an email from de.888 for a 3 way link bargain………We will put your site on ……a….electronic equipment store site……deleted instantly……
I see some sites now fully dedicated to one affiliate program like wizard of odds.
I do not mind btw. :wink-wink
The wiz used to auction off ad placements and one day one company bought all spaces for a long time, not sure of exactly how the deal ended up.
Yes nothing new it has been going on for a long time.
I think the players can see a portal like this a mile away (advertising only one brand)
and just hit the back buttonBrad
yep, ive goptten the offer from a few places to buy all my advertising, long term suicide..
I would probably sell if the price had merit, but the offers I received in the past never got me really excited.
I noticed starting several years ago that some aff programs have been running their own sites (especially in the US/English markets). Some of them quite successfully and some of them not even close. I would imagine buying a well established site and building on the success would be much easier than starting from scratch though.
