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[voodooman]

@orbetting 252556 wrote:

Hi all,

just looking to get a few ideas as I am a bit stuck.

I have implemented analytics through a wordpress plugin.
I am not sure if it is tracking properly or not. because.

If i look in all the operator stats the number of click is disproportionate. i.e. i could have 3 operators with 20 clicks per day each yet analytics might show 6 visitors in the day for example.

Further to that , a with a casino, 1 sign up 1 download, yet with event tracking on analytics showed 0 events.

any ideas about this, any thoughts.

the site is built with artisteer, g analytics are inputted via google analytics for wordpress plugin

A site can get a lot of traffic from all sorts of bots that follow all your sites links. If they follow an affiliate link this may show as click on your affiliate backend. However Google filters a lot of this type of bot traffic from your Analytics stats.

I’ve never bothered with the Google event tracking tool so I can’t help you there except to say maybe it’s not set up correctly.

[bigprofitbuzz]

If what ixian says is true, that “If they follow an affiliate link this may show as click on your affiliate backend” theoretically the way to solve this would be to add a no-follow tag on each of your affiliate links.

By adding the no-follow tag, that may stop stats looking disproportionate.

I personally would go a step further by creating event tracking in GA to see what is (or isn’t) being clicked.

I think that will help you to determine the sign-up rate of that partner too.

V

[CasinoCoupons]

Adding the nofollow tag to all affiliate links on your site is an absolute must.

Not only do you NOT want to be giving link juice to sites you want to outrank, Google is getting very link-drunk these days and is watching where you’re linking as well as what’s linking to you.

Edit: Plus you might want to block some bots from crawling your site via robots.txt – like some of the link reporting sites like ahrefs, majestic etc. A nice by-product of doing that is you deprive your competition from knowing your linking strategy…

[hassanmazhar]

Hi orbetting: The replies above answer much of your question, however here is a little more advice from Juliette in our SEM team:

Clicks: In addition to the elements of bots crawling your site and adding to the number of clicks that operators see, obviously 1 visitor may very well be clicking through to multiple operators, and on multiple different casinos so that could be artificially inflating the operator numbers. However, putting the no-follow in will cut the bot issue out (as mentioned by Venomous & Brodog), but it wouldn’t cut out the multiple clicks from a single visitor.

Downloads / events: Operator events, such as downloads/sign ups aren’t likely to be available for G analytics to monitor, so it would be very unlikely that your analytics would show that event. However, you can still see the intent if you put an on-click event onto your CTA buttons / links. Unfortunately, that still will not be 100% reliable as a click on a banner or other site element might take the visitor through to the casino, they then leave and return later to sign up / download. That wouldn’t show up as an event to G analytics, but the operator system would be tracking it – so event tracking might be working fine, but just not have the ability to track those events.

Robots.txt: If you are going to edit it to exclude some bots, just make sure you don’t accidentally exclude search engine bots or, worse, all bots.

Hope this helps

[Kitekat77]

You can set up goals in Analytics to test how many clicks you’re getting. Alternatively you can use a plugin. Most analytics programs should filter out bot traffic though some do not. I know for example Woopra’s analytics suite has a hard time filtering out bots.

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