Is the forum finding that news or advertising / promotions are working best to develop new business, or is it an element of both?
We use a mixture of both. News to get new eyes on the site, though few will convert. The hope is that we can bring them back over time with other stories, build credibility, and end up with a client later on.
Any articles we write about promos are more for our existing customer base, to help maximize their experience at the site.
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