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April 5, 2004 at 1:38 pm #585045AnonymousInactive
I’m new to these forums but glad I’ve found them. I’ve been trying to get together data on the following for some time:
I wonder if any of you have any experience of the advertising model, ala gambling.com (who charge c. $2 per click), and how it compares to the affiliate model.
What would be the main reasons for using an advertising model, is it more profitable? Or simply easier to administrate?
Any feedback much appreciated!April 5, 2004 at 2:08 pm #647503AnonymousInactive
Large players are worth a lot of money.
To sell one of them for 2 cents – I would have a heart attack.April 5, 2004 at 2:09 pm #647504AnonymousInactive
$2 not 2 cents…
(per click, multiplied by thousands and thousands of visitors a day…)April 5, 2004 at 2:50 pm #647508AnonymousInactive
You would have to have a very good source of quality traffic to have a program pay you $2 per click for thousands per day on an ongoing basis.April 5, 2004 at 4:00 pm #647517AnonymousInactive
I think they want to know if anyone has used gambling.com to advertise and paid Gambling.com’s $2 per click through!
I couldn’t afford that lolApril 5, 2004 at 4:16 pm #647518AnonymousInactive
No, actually I was thinking of using one of my sites as an advertising site for casinos, and charging them $2+ per click. Presumably there must be some takers out there when you consider that up until their recent ban on gambling ads, some sites were paying a regular $30 per click on Overture…
I was wondering if any of you run sites that are big enough to charge this kind of $2 per click fee, and if so is this a more profitable route than commission-based affiliate marketing?
JamesApril 5, 2004 at 5:33 pm #647523AnonymousInactive
This obviously depends on the quality of traffic, not the quantity.
A casino will make any type deal it knows it can make money on.
At this time I am only aware of the phoenician offering perclick routinely, and I am not sure what the per click rate is. I think cashforclicks still offers it too.
Personally, I prefer deposit based, or commission based, although I am not opposed to media buy models of any description. I do some fixed rate ads, but I do not do perclick or CPA deals.
I think the most money is to be made on a percentage deal, and fixed rate deals tend to make up for natural fluctuations.
But again, it depends on the quality of your traffic. Overture traffic was very high quality and hence they could charge that kind of money.
How many clicks would be needed on average to land a real player? That is the big question.April 6, 2004 at 4:45 am #647555AnonymousInactive
$2 per click is relatively cheap. Top gambling words on Overture run four to six bucks. “poker” was up over $22 a click last year. Obviously $2 a click is a steal in comparison. Of course the quality of the click matters, so direct comparisons of price are never really accurate.
Given the Overture and Ad Words policy change, and the obviously all important natural search results now, cost per click and paid advertising that locks up specific real estate clearly should be on more people’s minds these days, both webmasters and casinos.
In other words, established sites should be able to dictate a lot better terms for themselves in the near future while newer and unproven sites will have a ton of work (and SEO) to do to compete.April 13, 2004 at 2:27 pm #647953AnonymousInactive
Marc tells me the following:
To demand a fee for advertising, you need to have a site with established traffic. The sites you mention (gambling.com, casino.co.uk) are easy because they get the traffic. That’s why they can demand up-front payments.
and Krystal tells me:
Honestly advertising model is not a good way to go. If the affiliate model is unprofitable on your sites you would not get advertisers either. Just have to pick programs right.
Any more feedback on this from anyone? Would it make a difference if the URLs were highly generic, highly brandable etc?April 13, 2004 at 6:58 pm #647965AnonymousInactive
Would it make a difference if the URLs were highly generic, highly brandable etc?
No, it wouldn’t. The value of traffic in per click terms is not solely dependent on the return on investment of that click. $20 a click for ‘poker’ will not bring in a strong, measurable positive ROI, for instance. The key here is measurable.
It is, however, worth the $20 a click cost because these listings appear on trusted, authority sites like Yahoo, Google and Ask Jeeves and therefore get a lot of views from people who never click. CPM cost = $0. A bargain if you are trying to establish brand. Essentially, what the casinos are doing is offsetting the
click costs against brand awareness value – which long term could
be much higher. Some affiliates are willing to pay these per click costs also but they are playing a slightly different game. Anyway, I digress.
Your traffic isn’t going to be worth $2 a click to a casino, despite the point that Classics makes (which I agree with, generally). It’s unproven, it has no authority, there is no obvious branding advantage. Unless, of course, your site is a community of Hong Kong stock exchange traders and the casinos you advertise accept 1-Pay. Then, or if you have a similar niche audience, your traffic is going to be worth $2 a click at least. Otherwise, it ain’t worth them taking the risk of paying that high a cost for an unproven outcome.April 13, 2004 at 9:13 pm #647975AnonymousInactive
An exception would be the equivalent of if Tiger Woods opens a golf website. It certainly is possible to have instant credibility, although that is rare.