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It will be interesting to see the developments regarding sports betting / gaming advertising in Australia. Media is generally believed to be 7 more times more effective than advertising, and in reality can be 1000s of times more effective. Advertising does reach the masses. I have found that usually the right mix of both advertising and news media / publicity is most effective, including an internet presence and positive public and media buzz. Australia was ready for TitansBet and I think we’re ready for CAP Downunder also. This should shake up the ACMA (Australian Communications and Media Authority).
Best Regards
Greg Tingle
Director
Media Man Australia, Casino News Media and Australian Sports Entertainment
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