- This topic is empty.
-
Posts
-
Hello Everyone,
I could use some quick feedback from everyone one. One of our clients outside the gambling industry has referred a new sportsbook client to us. We’re looking at doing an initial marketing campaign for them of $30K-$50K followed by a MUCH larger 2nd campaign based on the success of the first.
Based on what I’ve read on these boards so far, you guys are pretty good at giving specific and honest feedback without holding any punches. I would like to structure a program that is exciting for both affiliates and players. Here are a couple of quick thoughts/questions.
1. The posts I’ve read asking for advice on how to spend $500-$1K on marketing give some good advice, but seem to imply that it’s really not enough money to spend to see any significant results. Is $30-$50K enough money to test a campaign? How would you suggest spending that amount of money to generate new signups quickly?
2. What do you think about giving players a free $50 bet without requiring them to make a deposit or supply credit card info? Not being from this industry, I’m not sure if there are any issues with this idea. Assuming that it was feasible, what type of CPA signup bounty would it take paying the affiliate to make this an attractive campaign to promote?
All feedback is appreciated.
Thanks,
Mike
Mike…
No offense intended, but if you’re asking these questions then the best advice would be to give up the campaign to someone that knows what they’re doing.
Seriously, noone is here to do your job and tell you where to spend this money. And $50 signup bonus with no deposit requirements is a crazy idea given the small margins that sportsbooks work off and the number of bonus hunters out there now.
I’m sure you do a great job with the clients you have, but this does seem a little bit out of your league.
That’s my feedback – I hope it’s appreciated.
Mike I would have to agree with scott, it really seems as if you aren’t too sure where to go with your campaign. I mean the guys marketing at that level are going to conserve their ideas so that you don’t walk onto their turf.
Giving away free money is ludicrous as once people get the free money they will leave so so quickly. The idea is to be able to retain your customers with enticing offers that will draw them away from the competion. If you give them $50 then they will take it and leave to go somewhere else as you wont be providing any more benefits for them.
You need to go back to the basics and figure out your target market and all that, then maybe approach some search engines and do some ppc and see your conversions.
good luck…
Mike,
I recommend you talk to the people from http://www.ecomaccess.com/
They have the experience and expertise to help you.
