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Keyword density is a minor algorithm factor.
What’s on a page actually has very little to do with how well a website ranks. It’s why I laugh whenever someone claims that search engines care about content, and to build more content. This is propaganda by the search engines themselves. In truth. they dont care about content. You can have a website on coke and pepsi rank #1 under casinos if enough people link to your website calling it ‘casinos’
I thiink that’s been proven many times over. Looking up miserable failure on google and finding the president’s website comes to mind.
Antoine
Antoine makes a very good point. You can do very well with strong backlinks alone on Yahoo or Google.
Do a search in Yahoo for “gambling” and you will see that #2 spot is a pharmacy site with over 32000 links and no gambling related content whatsoever.
So, content does matter if you want to get ranked high with as few backlinks as possible, but you can still get great rankings for tough terms if you throw enough well anchored links at a site.
Sad, but true…
Kevin 11
