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@Nordic House 251776 wrote:

Hi again, and thanks for taking the time – greatly appreciated. Here are the answers for Your questions:

1. What time frame are these stats pulled/was that campaign running? 8 months?

These stats was for May 2013 only and it was actually running for only 3 weeks.

1. You say 100% Scandinavian traffic, but what is the detailed country/market split here?

Country split is 45% for Finland and Norway and 10% from Sweden.

1. The 199 Registrations are real account registrations without Fun player/registrations?

Real account registrations.

To be honest i do not understand their stats terms – on what exactly did you receive 40%?
40% on net revenue share

Please confirm stats for one month/May 2013:

• Real Players:?

700

• All Players (real + fun)

These sign ups receive 20 freespins and there are a lot of work done to convert them with more freespins and high 1^st, 2^nd, 3^rd and a 4^th deposit bonus.

• First depositing Players:?

Approx 300 first time depositors.

• How much do you buy your traffic/player?

€5,71 per sign up and €12,69 per real money deposit

• Are you focusing on Scandinavian markets only?

For this campaign we did, but are now hitting the German speaking countries as well.

=> Ok, but i see a net revenue of: €3,065.29, 40% of that would be: €1839.24
=> Why did they deduct you another €613.12?

=> Very odd to me here, how come, that the total deposit is 14.200EUR and the net revenue is only a small %, that is to me an indicator that they do not know how to get the most of your players here and providing you with a much better share, having in mind that using as Affiliate a multi casino software platform using MGS/NetEnt… is surely converting with 42%, but it seems to me you are paying as Affilaite here an high price in paying their fees/royalty’s? Would be something to discuss probably directly with your AM there.
=> sometimes is the best to just ask directly the Affiliate Manager of that specific program directly or the Affiliate Program Director how he did the calculation here for you.
=> I guess with at total deposit of almost 15kEUR you probably would run best here on a revenue share, depends how they calculate your share and where they deduct fees on your end here, which would be one of the first things i would ask, so you can do a more throughout calculation, and they come up with something more transparent.

=> At least i would offer you directly to start sending a first test month on a 50% revenue share, that is a real 50% revenue share!

=> €5,71 per sign up and €12,69 per real money deposit => is that targeted casino traffic for that price, or just random (+18 data)?
=> Are you sending this data via mail, or directly via adverts (side under/pop up)?
=> Would be certainly interesting to know where you buy that traffic

But i would be also totally ok with that if you are willing to set up a test campaign with us and our products on the German, French, Italian, Spanish or UK market.

Hope that helps mate!
Seems you created a monster –