@Arjun 251061 wrote:
Good post Keith. Don’t forget that you’ll probably need an affiliate license to market the program. Is anyone familiar with the licensing process?
Arjun CAP did an interview with the first licensed poker affiliate several months ago, September 2012. Jon Friedman of PokerTrip enterprises is the “first on the block” and legally permitted to do affiliate marketing for legal online poker sites in Nevada.
He doesn’t quote a dollar amount but other sources on the web mention a roundabout $4,000 – $5,000 from start to finish. In order to clear the Nevada Gaming Control Board you must:
Quoting Mr. Friedman: “I was asked to provide detailed information about my personal, family, residential, professional, educational, financial, and any criminal background as well as bank statements, tax returns, birth certificate, real estate transactions, business documents, release forms, power of attorney forms, waiver of rights forms, you name it. It was an intensive process (although still not nearly as intensive as that of an online gaming operator applicant!), and for good reason.”
The $4k – $5k figure probably includes lawyers :crazy: that aren’t cheap by the hour.
That’s not an unreasonable amount of money to invest in a start up business, but significantly more expensive compared to the old days of building a website, joining an affiliate program, and collecting your earnings a month later.
True, I’m sure they are well aware of affiliate marketing potential, and wouldn’t be headed towards advertising in whatever print media still circulates in the mail.
I anticipate seeing legal Nevada poker sites being advertised on ESPN.go.com, major online newspapers, and Facebook micro-targeted to those who already play some kind of casino game for free. They might offer a fixed fee to webmasters with prominent sites on an annual basis.
It’s possible lucrative affiliate deals will only be offered to “Cadillac” webmasters who run the equivalent of SBRforum.com, PokerListings.com, etc. Some offshore sportsbooks have dropped smaller guys as a cost saving measure and only service large affiliates given they meet active player quotas (I’ve never quite understood how an affiliate can keep a player active AFTER they’ve signed up and deposited – in reality a ploy to force you to send traffic)