1/ Rev-share v CPA.
Rev share only for me – never accepted CPA. As you’ve suggested most of the players are small profits where CPA would be OK – but the whales can be worth many, many times the CPA. MY type of site seems to attract a good share of bigger bettors and rev-share provides some extremely good months.
2/ Channels – Casino v Sports v Poker
I cover sports betting as my preferred option – and that’s personal choice as sports is my passion – and so I can easily provide regular content, reviews and opinions on the subject that interests others.
So sports is our main earner, but I suspect that casino has the same potential to earn, and casino may even be slightly easier as it may not need as many regular content updates as others.
Poker? Well poker is very much a sideline for us – only providing 3-5% of revenues. It’s a past-time that is popular, but the rake system means that revenues as a percentage of deposit amounts are much smaller. Additionally, a big portion of poker interest comes from within the US – and the UIGEA restrictions have devastated that market.
3/ Casino products – Blackjack v Roulette v slots
My main interest in casino betting was blackjack – which I think is a natural cross-over for many sports bettors. Roulette never interested my after a quick look at the bets and odds. The bets are always -EV, it’s a loser in the long run.
However, I think that the big market is slots. There are so many slots variations now, and movie / tv tie-ins. I even enjoy trying the science fiction ones – and there is a mix of skill, experience and luck that can improve payouts.
4/ Casino Deals –
To be honest – I do not usually try for a super high deal – nor do I chase the programs that offer the highest rates. I only want to work with the BEST programs – and I will make contact and see what we can work out – usually a minimum tier level, cross channel, and removal of quota clauses – but it is important to leave profit in the business for both affiliate and program.
When I see new programs offering 50%+ shares then you know it cannot work out well in the long term.