You’ve provided 2 possible player types, and acknowledge that they will affect results.
I’ll suggest 5 types – and a typical percentage at a “normal” site.
a ) TESTERS – 50% are players who will deposit a small amount, lose it all quickly and not come back.
b ) BONUS HUNTERS – 25% are players who deposit enough for the bonus for the bonus, and may lose it all, or win a bit, and not come back.
c ) REGULARS – 20% are regular players who will deposit a few hundred, play, withdraw winnings or lose and deposit more, and play for months.
d ) WHALES – 4% Big players who win, lose, win/lose, and eventually blow it all
e ) SMART WHALES – 1% are Big players who know who to win, and will take a profit if they are ahead.
Clearly, what your profit looks like will depend on the type of players that your affiliate site attracts, and also on the site that you are promoting.
For example, if you promote bonus amounts heavily, and target sites with high bonuses, then you will attract a lot of B ) BONUS HUNTER type players and may find that your profit percentage is way down. Or if you have a high content site, with reviews of good information, and other articles of value then you MIGHT attract more from groups C-E and get better yield out of your deposits.
So you can see that a “canned formula” does not work the same for each affiliate site / partner program – it will vary according to the differing percentage of players that you send to the site.
An additional factor may also be if you are attracting European / UK players who have access to quick, low cost methds for depositing and withdrawing funds – debit cards and e-wallets. These players are far more likely to deposit and play and then withdraw their remaining balance at the end of each session. They are still valuable players – but completely screw up the deposit stats ratio.
In an attempt to provide answer, I’d say that on “average” about 60% of money deposited is lost at a casino, with 40% returned as either people withdrawing winnings, or withdrawing their remaining balance after having a losing session – but that if you found that YOUR ratio was completely different that I would not be surprised.
Hope that helps you – even a little bit ..
