Sports is actually my main thing – but we’ve added casino and poker to leverage revenues.
Poker is probably only 2-3% of our total – so I’d agree that it’s a tough road right now for a poker affiliate.
I’ve been approached by general ad companies before – but have found their ad sizes and positions very intrusive – and their pay rates at about 1/10th to 1/50th of what I would expect from a gambling ad.
And when it comes to gambling – the best deals are usually rev-share rather than monthly fee or CPM.
If just not found ANY joy looking outside gambling for programs that compare revenue-wise.
Ad-sense, Amazon, Match tickets … all relatively slim pickings.
Care to share what sort of CPM or monthly prices you are achieving per page with gambling / general ads then?