Hi Kolo,
Brightshare – do bundle | Allslots, Alljackpots, First Web Casino etc etc.
Player wins/loses affect your commission across all casinos in this group.
EG – Player loss $5,000 at Allslots but another player at First Web wins $10,000. This would put you $ – 5,000 in the hole and no commission for you on the $5,000 lost at Allslots.
Always best to promote only one brand if an affiliate program bundles. Just remember though if your players are cross marketed to (ethically – that is with your Btag), you run the risk of eventually having players signed-up and playing at multiple brands. In which case, your indirectly gambling too.
Referback – don’t bundle | Jackpotcity, Gaming Club, River Belle etc etc
Each casino is separate for other/s. Player loses do not affect commission at any other casino in the group.
EG – Player loss $5,000 at Jackpotcity. Another Player win $10,000 at Gaming Club. You’ll still receive your commission for Jackpotcity. Regardless of who winning what at any other casino in this group.
Bundling sucks.
There is no ethical business reason why any casino group needs to or should bundle, other than it provides a sure fire way to rape affiliates of commission.
To back this statement up, some affiliate programs never bundled their casinos BUT now do. When referred players are playing across different brands at one casino group who is bundling, it lessens the amount o f money paid out to affiliates and increases company profit.
These places while they are all part of one casino group, will be operated as a separate business. Anyone who tells you otherwise is Bull$hitting you!