@demoac 248575 wrote:
But it’s by far the biggest source of traffic so can’t ignore..and if you play your cards well (follow the guidelines)…you can really take advantage of it..
I agree with this to a certain extent. It is a big traffic source, and yes, possibly the biggest, but only if you are doing things the way it tells you to. Even if you follow the guidelines, google can, and does, change these guidelines regularly which makes it even more difficult for webmasters to keep up.