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Reply To: Preparing for the 2012 London Olympics

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@JillO 242680 wrote:

Just wanted to bump up this thread… This week is a big one! Let the Olympic Games Begin this Friday July 27th.

Anyone have any insight? Are webmasters going to jump in and try to start promoting Olympics-themed player promos? Or… is it really not too interesting. Excited to hear what works and what doesn’t!

On the flip side… if you are interested in incorporating some Olympic-themed promotions, it’s not too late…

One Week Out – Planning London Olympic Games Content

Hey Jill!

From what I have heard, historically the Olympics have not been of great interest to sports gamblers and bookies. I think the issue is that very few people feel that they are “experts” on the athletes competing in these events and/or the events themselves. However, since the 2012 Olympics are being held in the UK which has a rich & regulated sports betting culture, it could be different this year. I am seeing promos around UK books for sure, for example, Bodog UK just released this promo:

GB winning athletes will give bettors a reason to cheer

It will be interesting to see what happens- will keep ya posted :)

Becky